Tag Archives: Create

How to Create a Video Marketing Strategy with 5 Easy Steps

Video Strategy

Bryan Caplan — September 20, 2017 — September 20, 2017 Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video … Continue reading How to Create a Video Marketing Strategy with 5 Easy Steps →

How to Create a Culture of Diversity and Inclusion Your Agency

Social Media Utilization

Esther Cohen — September 14, 2017 — September 14, 2017 As the recent Google memo fiasco showed, diversity and inclusion remain a challenge even for the world’s most successful companies. Diversity, inclusion, and integrity aren’t just buzzwords; they are critical instruments for building a better, more sustainable business. They are also powerful recruiting tools – … Continue reading How to Create a Culture of Diversity and Inclusion Your Agency →

Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business

eCommerce Strategies

Robert Gilbreath — September 13, 2017 Follow @Adomatica — September 13, 2017 StartupStockPhotos / Pixabay Zappos.com is known for having a great returns policy. But, what exactly makes Zappos.com stand out from the crowd? It all comes down to these three elements: it’s easy to understand, it’s easy to use, and it encourages customers to … Continue reading Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business →

Your Growth Goals Are Unrealistic Unless You Create A Company Growth Engine

Growth Strategy

Kathy Steele — August 28, 2017 Follow @kathysteele — August 28, 2017 Alexandra_Koch / Pixabay What’s the one thing you could do to ensure your company is sustainable? The answer is to create a growth engine for your business, of course. Many organizations neglect to invest in creating a predictable and measurable strategy to accelerate … Continue reading Your Growth Goals Are Unrealistic Unless You Create A Company Growth Engine →

Why emotion is crucial to create brand advocates — and what you can do about it

Emotional Intelligence

How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Jim Dicso on August 25, 2017   If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part … Continue reading Why emotion is crucial to create brand advocates — and what you can do about it →

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