Tag Archives: Crawl

Crawl, walk, run to real-time personalization

Strategies that prove why real-time personalization drives loyalty and growth at scale. Cynthia Ramsaran on March 9, 2022   80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Crawl, walk, run to real-time personalization

Crawl, walk, run and fly: The 4 stages of scaling website analytics

Identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Jeffery Cheal on January 17, 2019  It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are … Continue reading Crawl, walk, run and fly: The 4 stages of scaling website analytics

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

Don’t underestimate the power of advanced filtering when analyzing crawl data

Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. Glenn Gabe on May 5, 2017   While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. That almost always requires a thorough site crawl (typically several crawls over the life of an engagement). … Continue reading Don’t underestimate the power of advanced filtering when analyzing crawl data

5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)

You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips. Glenn Gabe on February 15, 2016 There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new … Continue reading 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)