by Liam Curley February 12, 2016 Follow @liamcurley33February 12, 2016 Entrepreneurship is a craft, a form of creative art. The creation of something unique and independent, an expression of an individual or a group’s unique perspective on a given subject or concept. My passion is business, specifically small businesses. But what does that mean? Many … Continue reading The Entrepreneur’s Craft
Tag Archives: Craft
How to Craft a Successful Guest Post
by Laura Cole November 30, 2015November 30, 2015 When Google’s Matt Cutts made the outlandish claim that guest blogging was moribund in 2014, his comments were taken at face value within the business community. They were perhaps taken a little out of context, however, as they primarily referred to the questionable guest blogging and SEO … Continue reading How to Craft a Successful Guest Post
5 Elements You Need to Craft the Perfect LinkedIn Outreach Message
by Sabel Harris November 25, 2015 Follow @sabelharrisNovember 25, 2015 LinkedIn now has over 400,000,000 million users on the platform and that number is growing every year. We all use it frequently or we’ve used it at some point; however, now it’s turned into another effective communication outlet. Whether you use the platform for building … Continue reading 5 Elements You Need to Craft the Perfect LinkedIn Outreach Message
Reputation Management Bloggers: 3 Ways to Craft Audience Profiles
Jean DionOctober 25, 2015 Let’s pretend for a moment that you’re compiling a reputation management program, and you’re planning to write up a blog once per week, filled with fantastic keywords that will make you or your company look great. Hey, ORM newbie: You’re on the right track! But there’s one more thing you simply … Continue reading Reputation Management Bloggers: 3 Ways to Craft Audience Profiles
The Art of the Ask: 4 Ways to Craft an Irresistible Opt-in Offer
Ahmad MunawarOctober 23, 2015 Aren’t you tired of getting hit over the head with opt-in offers? You used to be able to just ignore those opt-in boxes in the sidebar or at the bottom of a blog post. But now, marketers are literally throwing opt-in offers in your face and forcing you to make a … Continue reading The Art of the Ask: 4 Ways to Craft an Irresistible Opt-in Offer
How to Craft a Strong Value Proposition
Gyles SewardAugust 29, 2015 As the saying goes ‘you don’t get a second chance to make a first impression’, and this couldn’t be more true for your company’s website. When a visitor lands on your page, you have only a brief moment to draw in their attention before they vanish, But how do you do … Continue reading How to Craft a Strong Value Proposition
How to Craft the Right Meme for Your Target Market
Susan GilbertApril 9, 2015 Want to Inspire? Find the Right Meme that Fits Your Business Niche How is your online audience responding to your posts and meme images?Are you feeling lost in a maze of quotes, but would like to create a better post or tweet for social media? There are several ways your brand … Continue reading How to Craft the Right Meme for Your Target Market
Warm It Up: How To Craft An Effective Cold Email
Business.comMarch 31, 2015 Cold emailing your ideal customers can be an effective way of getting on their radar. Though many people feel cold email is SPAM, that is not the case– cold emailing is much more than that spam from many reasons, but most importantly, it’s personalized. When executed correctly, cold emailing potential leads and … Continue reading Warm It Up: How To Craft An Effective Cold Email
Marketing: How to Craft a Short Video Campaign Like the Experts
Brittni BrownMarch 23, 2015 Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past. … Continue reading Marketing: How to Craft a Short Video Campaign Like the Experts
3 Ways to Craft an Effective Marketing Strategy for Your Business
By Amanda Pensack, Published October 17, 2014 Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major industry game players today, such as Coke, Google and Apple, would be executing strategy and similar tactics to … Continue reading 3 Ways to Craft an Effective Marketing Strategy for Your Business
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