By Victoria Klochkova May 4th, 2018 Knowledge commerce is, simply put, the practice of selling access to one’s knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity readily available to virtually everybody: from education-oriented companies to individuals … Continue reading B2C Knowledge Commerce: Strategies to Boost Course Sales
Justin Kemp — April 6, 2018 — April 6, 2018 Online courses are rapidly growing in popularity. A GM insights report estimated the value of the e-learning market at $ 150 million in 2016 and predicts that it will cross $ 250 billion by 2024. Launching your own online course can be a very profitable … Continue reading 5 Steps to Validate Your Idea for a Profitable Online Course
Garry Grant — March 16, 2018 Follow @seoinc — March 16, 2018 Writing for the web is completely different from any other type of writing. Most copywriters know the importance of including keywords in the content. However, not all copywriters are SEO experts – and they don’t necessarily have to be. Copy is only one … Continue reading SEO Crash Course for Copywriters
Christopher Pappas — February 26, 2018 Follow @cpappas — February 26, 2018 As companies grow, the scale of their training grows in kind. Organizations hone in-house talent with employee training to stay competitive — not only to hit sales targets, but also to build the brand’s image and retain top talent. To accomplish this, companies … Continue reading Curious About a Learning Management System? Here’s Your Crash Course
Choncé Maddox — December 26, 2017 — December 26, 2017 FirmBee / Pixabay The online learning revolution has been booming these past two years and it shows no signs of slowing down. Part of me used to think people would eventually get tired of online courses and trainings but personally, I’ve taken quite a few … Continue reading Why You Should Charge More When Pricing Your Online Course
Sarah Rosenquist — August 29, 2017 Follow @stryvemarketing — August 29, 2017 There are a lot of different variables that go into a PPC campaign – bidding, targeting, budgeting, copy, and imagery. How do you know that what you’ve launched is the most effective way of finding and talking to your audience? You really don’t … Continue reading Crash Course: A/B Testing for Your PPC Campaign
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy. Ben Jacobson on May 16, 2017 Although e-commerce business success can be elusive, today’s ad targeting tech and drip email solutions are opening up some significant opportunities … Continue reading How a free email course can help you sell more physical products
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016 This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
by Lori SoardOctober 18, 2016 Back in 1996, I started offering online writing courses through chat rooms to a handful of students. At that time, there weren’t as many online course options out there and what I and others were doing was still groundbreaking. Today, you can find courses on multiple platforms, sell them on … Continue reading 12 Step-by-Step Points to Write Your First Online Course – Part I
by Andrew Hubbard April 5, 2016April 5, 2016 Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have 1 ad, but the best had … Continue reading A Crash Course on A/B Testing Facebook Ad Campaigns
