Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign by Laurie Sullivan @lauriesullivan, August 31, 2021 Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free. The company worked on a custom digital ad campaign in support … Continue reading Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Tag Archives: Council
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Giving Thanks For The Ad Council (And All Of You)
by Cory Treffiletti, Featured Contributor, November 23, 2016 Every year I’m afforded the unique and wonderful opportunity of sharing my personal thoughts with all of you in this column on the day before Thanksgiving. This year I’m feeling especially sensitive to things that are going on around us. Needless to say, it’s been a … Continue reading Giving Thanks For The Ad Council (And All Of You)
Random Posts on
Does The Internet of Things Really Transform Business?
Less Talking. More Doing
How You Handle Leads Impacts Revenue
Win-Win With SEO and User Experience (UX) Design
I’ll stop the world and link with you
Why Your Social Media Isn’t Bringing You Any Clients
How to Vet Influencers for Your Next Campaign
