IAB Council Talks About Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2023 Michael Hahn, Executive Vice President, General Counsel, IAB and IAB Tech Lab and Tony Ficarrotta, assistant general counsel at the IAB, have challenging positions in their work serving the marketing and advertising industry. One of their jobs is to ensure … Continue reading IAB Council Talks About Privacy
Elon Musk has begun his takeover of Twitter Twitter could change dramatically under Musk’s leadership. K. Bell @karissabe Dado Ruvic / reuters After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief … Continue reading Elon Musk says Twitter will form a ‘moderation council’ before it reinstates banned accounts
Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers by Laurie Sullivan @lauriesullivan, October 18, 2022 The Ad Council is not a stranger to taking on societal issues such as drunk driving and wildfire prevention. Now the organization is collaborating with YouTube, Snap and others to support public awareness about the … Continue reading Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry by Richard Whitman , Columnist, October 14, 2022 The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of … Continue reading Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry
By Clint Rainey September 06, 2022 California Governor Gavin Newsom signed a first-of-its-kind bill into law on Labor Day that gives fast-food workers a say on their employment terms and industry working conditions, including the ability to raise their own minimum wage to $22 an hour. The FAST Recovery Act is a radical … Continue reading Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry
Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports by Laurie Sullivan @lauriesullivan, June 21, 2022 The CMO Council’s report on “Smart Spending At Speed. Is This Real?” produced in partnership with KPMG LLP found that CMOs who get the company’s procurement department involved make better marketing decisions. “When marketers partner with those … Continue reading Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign by Laurie Sullivan @lauriesullivan, August 31, 2021 Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free. The company worked on a custom digital ad campaign in support … Continue reading Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
