Choncé Maddox — November 6, 2017 QuinceMedia / Pixabay According to Bloomberg, eight out of ten small businesses fail. Some fail because they don’t adequately understand customer needs. Others can’t communicate the value of their products and services. Still, others don’t understand how to promote themselves effectively. Yet, the number one reason businesses … Continue reading 5 Proven Ways to Cut Costs For Your Small Business
Erika Dickstein — October 23, 2017 Follow @springinsight — October 23, 2017 As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something … Continue reading Are You Stuck In the Past? The Costs of Sunk Costs.
Angela Ruth — October 18, 2017 — October 18, 2017 Invoicing, despite being the backbone of businesses of all sizes, didn’t experience a revolution until recently. In fact, for decades the process was the same. You wrote down the services or goods provided, mailed it to your clients or customers, and waited for the payment … Continue reading How To Be An Invoice Ninja – Costs Less Than You Think
Rick Kranz — October 16, 2017 Follow @RickKranz — October 16, 2017 Today, I’m talking about messenger bots, particularly Facebook Messenger bots. They’re really hot right now. I’m going to show you an example of how we’re using them, and how you can use them inside your Facebook advertising. The following is taken from my … Continue reading How to Use Messenger Bots With Facebook Ads to Lower Costs
Karl Sakas — June 14, 2017 Follow @KarlSakas— June 14, 2017 geralt / Pixabay What if your lack of delegation was costing you and your agency $ 1,000 an hour? The owner of small marketing agency in Oregon shared: “My biggest struggle is letting go of client work and delegating to others.” She was currently … Continue reading Your Failure to Delegate Costs Your Agency $1,000 an Hour
Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
Hana LaRock — May 8, 2017 — May 8, 2017 There are a lot of great benefits to email marketing. Knowing how to use this marketing hack to the fullest can do a lot of good things for your company. In addition to the obvious advantages, like bringing in leads or fostering your CRM, the … Continue reading Email Marketing Can Reduce Time and Costs (If You Do it Right)
Nathaniel Cheung — January 5, 2017 — January 5, 2017 Image Credit: Adobe Stock Right now, Facebook is one of the hottest advertising platforms on the planet. With over 1.7 billion active users as of the third quarter of 2016 and sophisticated targeting capabilities – an increasing number of companies are looking to tap into … Continue reading How To Combat Rising Facebook Advertising Costs
Brad Smith — November 14, 2016 Follow @bsmarketer— November 14, 2016 Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem … Continue reading 7 Conversion-Sabotaging Words to Avoid at All Costs
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. Lori Weiman on October 25, 2016 Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory … Continue reading Using PPC brand protection to decrease campaign costs by 51%
