Dale HarleyApril 29, 2015 One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets you can add, great bidding strategies you can think of, and tight geo targeting or day parting, copy can still make or break an otherwise great campaign’s efforts. No … Continue reading The PPC Copy Mistakes That Are Costing You Money
Courtney HuntApril 1, 2015 In spite (or perhaps because) of rapid and ongoing technological advances, many individuals today are inadequately prepared to leverage available tools and technologies to communicate and collaborate with their colleagues and external stakeholders. Traditionally, the Digital Divide was about access and cost, but it is becoming an issue of knowledge and … Continue reading How Much Is Digital Illiteracy Costing Your Organization?
By Scott Barnett, Published November 3, 2014 There is a common misperception that I have recently observed. After talking with dozens of small business owners about their sales and marketing strategies, I’ve witnessed a reluctance for small business owners to follow up with prospective customers. The common reason is that they do not want to … Continue reading This Common Misperception is Costing You Money!
Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference. With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest … Continue reading E-Commerce Practices That Are Costing Conversions
