Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit. Jay Mandel on July 28, 2025 There’s a line I don’t cross anymore: shrinking myself to keep the peace. I used to do it constantly — in corporate meetings, briefs and strategy sessions where … Continue reading The cost of silence in marketing is too high
Cost Of Invisible Media Grows Despite Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2025 Performance ads are paid for when specific actions are completed, but many advertising formats require payment even when no one is looking. According to a recent white paper, around 75% of MRC-accredited digital inventory receives zero active attention. For advertisers, when … Continue reading Cost Of Invisible Media Grows Despite Concerns (DD)
June 18, 2025 The hidden cost of unpaid care work BY Angela Hariche Caregiving is the invisible cornerstone of our economy—and it’s in crisis. Recent data from Pivotal, an organization founded by Melinda French Gates to advance social progress, reveals staggering statistics: 67% of caregivers face personal financial strain due to caregiving responsibilities, often accruing credit card … Continue reading The hidden cost of unpaid care work
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works. Loren Shumate on June 12, 2025 There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking … Continue reading The high cost of undervaluing experienced marketing leadership
Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward. Zac Stucki on June 5, 2025 I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the … Continue reading The hidden cost of playing defense in marketing
Google’s Pichai Explains Cost Of Serving AI Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2025 Artificial intelligence (AI) will make advancements in search when it can really reason and provide an answer based on compiling and does not have the capability to really identify and separate truths from non-truths. Today the technology … Continue reading Google’s Pichai Explains Cost Of Serving AI Search Queries
March 04, 2025 More Americans want to leave the country and live overseas. Many say cost of living is the top reason why BY Grace Snelling Almost half of Americans have considered or plan to move abroad to improve their happiness, according to a Harris poll published today. Specifically, the poll found that four in 10 … Continue reading More Americans want to leave the country and live overseas. Many say cost of living is the top reason why
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC. MarTechBot on September 9, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Measuring customer acquisition cost: Best of the MarTechBot
June 21, 2024 Amazon is revamping Alexa with generative AI, but it’ll cost you Amazon is considering a $5 monthly fee to access the upgraded voice assistant. BY Reuters Amazon is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a … Continue reading Amazon is revamping Alexa with generative AI, but it’ll cost you
