Matt Ambrose — February 22, 2019 Follow @mattambrose — February 22, 2019 “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge. The ability to stay calm under … Continue reading 7 Mindset Hacks for Copywriting Success
Kate Uhry — November 27, 2018 — November 27, 2018 Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. There … Continue reading A Guide to Crushing Copywriting Projects
Eva Webster — October 26, 2018 Follow @evawebster_aw — October 26, 2018 43% of all Google search has local intent. 82% of smartphone shoppers conduct ‘near me’ searches. The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the … Continue reading 5 Simple Copywriting Tips for Local SEO
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting
Matt Brennan — April 7, 2018 Follow @MattLBrennan — April 7, 2018 How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can … Continue reading 20 Killer Copywriting Tips for Startups
Matt Martinez — November 16, 2017 — November 16, 2017 Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a compelling point, and remain core … Continue reading SEO Copywriting: How to Write Content That Ranks
Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
By Heba Hosny June 13th, 2017 “Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” – Joseph Sugarman Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms … Continue reading How To Give Your Copywriting A Conversion-Focused Uplift [Examples]
Brad Smith — March 21, 2017 Follow @bsmarketer— March 21, 2017 You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string … Continue reading 10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)
Matt Brennan — December 19, 2016 Follow @MattLBrennan— December 19, 2016 Has your website copywriting lost its luster? Does it not sing your song the way you want it to? It may just be that your marketing isn’t connecting with your audience the way it should. A little brush up may do the trick. Try … Continue reading 6 Website Copywriting Tips to Make Your Presence Pop
