Kevin George — June 4, 2019 Follow @imkevin_monk — June 4, 2019 Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative enough to be a copywriter, but there are certain frameworks that can help you draft more … Continue reading Understanding Email Copywriting Formulae That Convert
Tag Archives: Copywriting
23 Email Copywriting Tips to Skyrocket Conversions
Victoria Taylor — April 19, 2019 — April 19, 2019 The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall flat on its face. After all, the purpose of email marketing is to convert as … Continue reading 23 Email Copywriting Tips to Skyrocket Conversions
Email Copywriting 101: A Helpful Guide
Aastha Sirohi — April 17, 2019 — April 17, 2019 You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand … Continue reading Email Copywriting 101: A Helpful Guide
Email Copywriting 101: Five Steps to Better Converting Emails
Patti Haus — March 7, 2019 — March 7, 2019 “Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing … Continue reading Email Copywriting 101: Five Steps to Better Converting Emails
7 Mindset Hacks for Copywriting Success
Matt Ambrose — February 22, 2019 Follow @mattambrose — February 22, 2019 “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge. The ability to stay calm under … Continue reading 7 Mindset Hacks for Copywriting Success
A Guide to Crushing Copywriting Projects
Kate Uhry — November 27, 2018 — November 27, 2018 Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. There … Continue reading A Guide to Crushing Copywriting Projects
5 Simple Copywriting Tips for Local SEO
Eva Webster — October 26, 2018 Follow @evawebster_aw — October 26, 2018 43% of all Google search has local intent. 82% of smartphone shoppers conduct ‘near me’ searches. The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the … Continue reading 5 Simple Copywriting Tips for Local SEO
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting
20 Killer Copywriting Tips for Startups
Matt Brennan — April 7, 2018 Follow @MattLBrennan — April 7, 2018 How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can … Continue reading 20 Killer Copywriting Tips for Startups
SEO Copywriting: How to Write Content That Ranks
Matt Martinez — November 16, 2017 — November 16, 2017 Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a compelling point, and remain core … Continue reading SEO Copywriting: How to Write Content That Ranks