Céillie Clark-Keane May 30, 2021 When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing … Continue reading 7 Email Copywriting Tips We Swear By (With Examples!)
Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
Daniel Hopper February 18, 2021 We learn to write from a very young age. At school, reading and writing is first skills we learn. It’s key to communication and important to everyday life. Social media – reading and writing. It is something we take for granted. The ability to write well means you have a … Continue reading How to Improve Your Copywriting
Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
Conor Bond — December 9, 2019 It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game … Continue reading 9 Essential Rules for SEO Copywriting in 2020
Matt Ambrose — October 18, 2019 Follow @mattambrose YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click … Continue reading Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast
Kevin George — June 4, 2019 Follow @imkevin_monk — June 4, 2019 Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative enough to be a copywriter, but there are certain frameworks that can help you draft more … Continue reading Understanding Email Copywriting Formulae That Convert
Victoria Taylor — April 19, 2019 — April 19, 2019 The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall flat on its face. After all, the purpose of email marketing is to convert as … Continue reading 23 Email Copywriting Tips to Skyrocket Conversions
Aastha Sirohi — April 17, 2019 — April 17, 2019 You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand … Continue reading Email Copywriting 101: A Helpful Guide
Patti Haus — March 7, 2019 — March 7, 2019 “Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing … Continue reading Email Copywriting 101: Five Steps to Better Converting Emails
