Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. Mona Elesseily on May 19, 2017 Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and … Continue reading 5 strategies to improve your ad copy
Trenton Reed — May 15, 2017 — May 15, 2017 Successful website redesigns boost a brand’s image, revitalize content, and update product or service offerings. What many companies don’t consider, however, are the inherent costs and efforts associated with a redesign. Many times, copywriting is the first budget line removed when trying to cut down … Continue reading Where Does Copy Fit into the Website Redesign Timeline?
Andy Williams — April 28, 2017 — April 28, 2017 When we think about websites and our experiences while browsing them, our minds often drift toward a particular layout or even, in some cases, certain colors that make them memorable. In a lot of cases, we often forget about two other important factors in what … Continue reading Best Practices for Writing Website Copy and Choosing Imagery
Nancy Harhut — April 4, 2017 — April 4, 2017 As a prospective client said to me last week, words matter. She is absolutely correct. Words determine how people respond to your marketing: Whether they read or not… Whether they act or not… And ultimately, whether they buy or not. Fortunately for marketers, some words … Continue reading How to Write More Persuasive Copy
Amanda Clark — April 3, 2017 Follow @GrammarChicInc— April 3, 2017 We’re big believers in using Facebook as a channel for good, engaging content—but as we’ve noted in the past, content marketing isn’t necessarily sufficient all on its own. Facebook increasingly forces marketers to pair their organic content with paid ads; if you don’t play … Continue reading How to Write Copy for Facebook Ads
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. Jason Puckett on March 15, 2017 One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text … Continue reading 10 AdWords ad copy testing ideas you can use right now
Jason Obenhaus — March 2, 2017 Follow @JObenthehaus— March 2, 2017 You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people … Continue reading How Do I: Write Compelling Facebook Ad Copy?
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. Jason Puckett on February 15, 2017 Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since … Continue reading How to use psychological principles to improve ad copy
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. Jason Puckett on January 12, 2017 The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts … Continue reading Ad copy hack for your AdWords pathways
Brian Horvath — January 6, 2017 Follow @BrianHorvathINC— January 6, 2017 When starting off in online marketing, you may feel a little bit under water. From content writing to media outreach, everything seems like a challenge. One of the most difficult things you can be involved in as an online marketing is creating a sales … Continue reading The 5 Point Copy Formula for High Converting Sales Pages
