Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. By Danny Goodwin February 18, 2026 Traffic from AI chatbots converts at a higher rate than traffic from Google. That’s according to Airbnb CEO … Continue reading Airbnb says AI chatbot traffic converts better than Google
Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. Stephanie Trovato on October 21, 2025 A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they … Continue reading How to turn internal docs into content that converts
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025 To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, you’re undervaluing what works
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
How to Design a Website That Actually Converts Deanna Ritchie / 21 Jul 2022 Most websites are nothing more than static web pages that serve as branded placeholders for companies. However, if you want your website to serve as a powerful tool for generating leads or turning traffic into customers, you have to break … Continue reading How to Design a Website That Actually Converts
Justin Wong November 1, 2021 Writing a great blog is both a science and an art. A science because a good blog that converts should follow a system of best practices to optimize its content effectively. These processes give the piece its best fighting chance of breaking through the overcrowded blog market. As for art, … Continue reading The Anatomy of a Blog That Converts
Aubreigh Ulicki July 13, 2021 Have you ever scrolled through social media and noticed that the pair of shoes you were looking at (July 19, 2021) is now an ad on your feed? Brands are using social media in both an organic and a paid way, to promote brand awareness as well as their products … Continue reading How to Create a Paid Social Strategy That Converts
Chris Christoff July 10, 2020 If you feel stuck in a rut with your website design, then it’s time to consider ways to look at it through a different lens. Website design is about more than choosing the right color scheme and font; you also need to create an aesthetic experience that matches your branding. … Continue reading How to Design an Ecommerce Website That Converts
Liz Papagni — February 14, 2020 A functional ecommerce checkout page might seem like enough to move your merchandise, but the truth is that your ecommerce website should include several features to ensure that your visitors are convinced so that you can convert them into customers. In the simplest of terms, your checkout page should … Continue reading 6 Must-Haves for an Ecommerce Checkout Page That Converts
Micah Lally — February 12, 2020 How often do you land on a well crafted website and guess just how much it probably cost the owner? Are you able to estimate the pricing of every CTA, logo design, and exit pop-up? Is it a custom design or a template? Did they save money by building … Continue reading Website Design Cost: How to Build a Site That Converts at the Best Price
