By Shane Barker February 11th, 2016 Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is “the task you want your web visitor to do on your website.” This can be signing up for a newsletter, buying a product, scheduling a … Continue reading 13 Conversion Rate Optimization Tools Compared
by Andrew Gazdecki February 5, 2016 Follow @biznessappsFebruary 5, 2016 One of the biggest problems that email teasers will face is that they will be marked as bulk mail or spam if they are not engaging. Therefore, it must be presented in a way in which the reader will understand and react to positively. You … Continue reading Teaser Emails: Increase Reader Conversion By 100%
by Nora Flint February 4, 2016February 4, 2016 Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has … Continue reading 5 Ways to Use Product Videos To Increase Conversion Rates
by Rick Whittington February 2, 2016 Follow @rickwhittingtonFebruary 2, 2016 “Conversion rate optimization” is a mouthful, and it might seem like a very work-intensive process. As a marketing manager, you certainly know the value of taking the time to perform tasks like split-testing, key performance indicator analyses and website audits, but an in-depth website conversion … Continue reading 3 Simple Ways to Increase Your Website’s Conversion Rate
by Susan Baier January 25, 2016January 25, 2016 I recently investigated website security solutions and followed a recommendation to a popular provider. Their website offered little in the way of answers to the questions I had — how much would this cost me, could I try it on a month-to-month basis before signing a longer … Continue reading Improve Conversion by Overcoming Fears, Assumptions and Questions
by Wishpond January 22, 2016January 22, 2016 With so much content out there on how to increase your landing page conversion rates, it’s easy to get carried away and think that with every new element you add you’ll see a surge of new conversions. But that’s not always the case. The last thing you want … Continue reading How to Focus your Landing Page on Conversion
by Bill Achola January 15, 2016 Follow @billacholaJanuary 15, 2016 Small businesses drive the market and have a huge potential for growth. However, this potential is barely realized because most small businesses do not have the right tools and resources. There is a huge consumer population out there waiting to be tapped into. Even just … Continue reading How Small Businesses Are Using Software Tools to Increase Their Conversion Rates
by Rahul Singh January 12, 2016January 12, 2016 There are various reasons why people may visit your webstore–gathering information and educating themselves, checking prices or current availability of the product, to see all your offerings, for making the purchase, and then there are also some who visit just to browse for job openings. In all … Continue reading How to Take Charge of Your eCommerce Conversion Rate in 2016 (15 Bonus Tips)
by Darren Faber January 9, 2016January 9, 2016 Sometimes you have to be clever to get the conversions that you are looking for. Not only are you competing with those who sell similar products as yours, you are also being forced to compete with products that are entirely different. For this reason, developing some clever … Continue reading Clever Conversion Optimization Tactics
by Alex Birkett January 2, 2016January 2, 2016 Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves. … Continue reading The Power of Defaults in Conversion Optimization
