Tag Archives: conversion

30 Proven Ideas to Increase eCommerce Conversion [Infographic]

by Shane Barker December 27, 2015 Follow @shane_barkerDecember 27, 2015 Do you feel you’ve done everything to optimize your eCommerce website, but aren’t seeing the kind of online conversions you’d expect? If you’re rattling your brain to find out where you’re going wrong, simply stop and read infographic at the end. Here I’ve brought you … Continue reading 30 Proven Ideas to Increase eCommerce Conversion [Infographic]

The Beginner’s Guide to Conversion Rate Optimization

by Charles Heitz December 11, 2015 Follow @CharlesHeitzDecember 11, 2015 What is a conversion? A conversion is any action you measure that you want visitors to your website to take. Typically, though not always, conversions are associated with sales or bringing people into the sales process. A conversion might be, for example, a sale, an … Continue reading The Beginner’s Guide to Conversion Rate Optimization

How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps)

by Ty Rothstein December 10, 2015 Follow @https://twitter.com/AmitiRothsteinDecember 10, 2015 Think back to your last purchase. Why did you make it? We are drawn to complete a purchase when either the product, its price, or another element in the shopping experience successfully triggers an emotion suitable for that purchase. We don’t make purchases just because … Continue reading How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps)

Measuring the True Impact of Display Advertising: View-Through Conversion Tracking

by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking

Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion

by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion

5 Design Tactics to Boost Your Website Conversion Rate

by Ron Johnson November 13, 2015 Follow @cyberoptikNovember 13, 2015 Conversion rate… the mantra of marketers and entrepreneurs worldwide. We would do anything to obtain a higher conversion rate (convert more of our visitors into customers). So, there you have it: great design, which contains the right elements arranged in the right order on the … Continue reading 5 Design Tactics to Boost Your Website Conversion Rate