Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied. William Terdoslavich on July 29, 2022 There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much is bad, since you must … Continue reading Managing the unpredictable: The inventory conundrum
Dave Brock January 18, 2022 Everything in marketing and sales is about “the algorithm.” Each of us is a critical part of algorithm’s–actually we are probably critical parts of hundreds to thousands of algorithms, since each is optimized for different purposes. There are algorithms that track our online behaviors, theoretically to present content that is … Continue reading The Algorithm Conundrum
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution. Mark Davey on October 13, 2021 This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine Digital Asset Management is a metadata engine, that can dive your content through … Continue reading The Digital Asset Management conundrum and how to fix it
Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2021 Yelp could become an informative search tool to research businesses requiring proof of vaccination. This week the company announced a “Proof of vaccination required” and “All staff fully vaccinated” label on its review site to … Continue reading Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Elliot Begoun — April 21, 2019 Follow @intertwinegroup — April 21, 2019 Canva.com Did you ever watch the movie “A Man with Two Brains” starring Steve Martin and Lily Tomlin? If not, don’t. It’s terrible and won’t help to make this article any more meaningful. However, as a survivor of that movie, I can’t help … Continue reading The Entrepreneur’s Conundrum
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018. Blaise Lucey on November 13, 2017 Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of … Continue reading Your brand vs. social algorithms: The conundrum of 2018
by Sean Hargrave, Staff Writer, September 30, 2016 Viewability just became even more interesting — and perplexing. Could the standards that are there to protect and serve be doing the exact opposite? Well, that’s the uncomfortable conclusion from the latest research from InSkin Media, which tracks eye movement (via Sticky) to compare how long an … Continue reading Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum
by Devon Vocke July 8, 2016 Follow @EvokeStrategyJuly 8, 2016 Your Problem: No one is taking action on your website You’re getting traffic to your website, via organic search, paid traffic, referrals or some other source, but no one is taking action on your site: there are no sales, no leads, no contact requests. You … Continue reading No Website Conversions? Let’s Solve Your Conversion Conundrum.
Brittany BergerMarch 20, 2015 The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each … Continue reading Solving the Conundrum of Your PPC Budget