by Nadya Khoja Follow @nadyakhojaAugust 14, 2016 “Addictive Content” is the new term for 2016 that all content marketers need to pay attention to. Creating consistent and engaging content is no longer enough, it needs to become addictive- a drug that can’t be dropped. Is there a formula or a recipe for creating this type … Continue reading Getting Expert Influencers to Contribute to Your Blog Content [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, August 12, 2016 Courtney O’Donnell, senior shopping and feed manager at Elite SEM, works on Jet.com’s Google Shopping account. The ecommerce company — founded in January 2014, and acquired by Wal-Mart earlier this week — began working with the agency in 2015 to explore search advertising. Here’s how it went … Continue reading Did Search Marketers Contribute To Wal-Mart’s Acquisition Of Jet.com?
Louis FoongSeptember 10, 2015 When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what other people have to say about different brands or models, right? You’re not alone. Fleishman-Hillard reported in 2012 that 89% of people do exactly that, and one … Continue reading How Marketing Can Contribute to Revenue Generation [Infographic]
David FisherAugust 25, 2015 Laptop and newspaper concept for internet and electronic online news The LinkedIn Publisher platform isn’t for everybody. Yep, I said it. If you don’t like to write, can’t write well, or don’t think you have anything to say, long-form articles on LinkedIn might not be for you. But if that doesn’t … Continue reading How to Decide if You Should Contribute to LinkedIn Publisher