Tag Archives: Contextual

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters

IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting

IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan  @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting

Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows

Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows by Laurie Sullivan  @lauriesullivan, January 27, 2022 The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives … Continue reading Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows

Digital out-of-home advertisers seek hyper-local, contextual targeting

New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies. Chris Wood on December 17, 2021 Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home … Continue reading Digital out-of-home advertisers seek hyper-local, contextual targeting

Build Brand Affinity with Contextual Advertising

Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising

Contextual vs. Native Advertising: Which Is Best for Your Business?

Sofia Pompeo October 11, 2021 If your business is looking to utilize paid media, then you might want to research contextual and native advertising. Paid media is a great catalyst to get your brand out there and build recognition relatively quickly. It’s also affordable, depending on the type of ad you are running, and it’s … Continue reading Contextual vs. Native Advertising: Which Is Best for Your Business?

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Targeting Without Cookies? Time to Embrace Contextual Advertising

Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising

Why Leaders Should Develop Contextual Intelligence (And How To Do That)

Thomas Griffin June 18, 2020 Problem-solving is a key part of a leader’s toolkit. A leader has to juggle several roles, functions, and solve complex problems. The situations you deal with are also going to be varied. Because of this, you need to be able to adapt to different situations and change the techniques you … Continue reading Why Leaders Should Develop Contextual Intelligence (And How To Do That)