Tag Archives: Contextual

Why Leaders Should Develop Contextual Intelligence (And How To Do That)

Thomas Griffin June 18, 2020 Problem-solving is a key part of a leader’s toolkit. A leader has to juggle several roles, functions, and solve complex problems. The situations you deal with are also going to be varied. Because of this, you need to be able to adapt to different situations and change the techniques you … Continue reading Why Leaders Should Develop Contextual Intelligence (And How To Do That)

Contextual audience targeting: Pivot your audience strategy from cookies to content

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content

Is third-party data targeting more effective than contextual targeting?

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Barry Levine on June 29, 2018      Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these … Continue reading Is third-party data targeting more effective than contextual targeting?

Break through 5 common barriers to contextual marketing and connected experiences

In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017   Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences

Why contextual campaigns provide value across the enterprise

Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016   Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world … Continue reading Why contextual campaigns provide value across the enterprise

3 Ways to Increase Conversions by Increasing Contextual Relevance

August 2, 2016 When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. A landing page that doesn’t display well on mobile is a perfect example. Someone might shout … Continue reading 3 Ways to Increase Conversions by Increasing Contextual Relevance

5 Ways Fashion Retailers Use Contextual Email Marketing

by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Picture this: It’s August and you’re splurging on a new bathing suit for a weekend getaway at your local beach. You’re buying online to take advantage of next-day shipping. Shortly after you hit the “order” button, you receive an email… “Hi, [You]! Thanks for your recent purchase. Why … Continue reading 5 Ways Fashion Retailers Use Contextual Email Marketing