AI struggles in enterprises not because of prompts, but because it lacks context. Here’s how to build systems that fix that. By Benu Aggarwal Published on April 9, 2026 Artificial intelligence is at an inflection point. Over the past few years, enterprises have rushed to adopt large language models (LLMs), experimenting with prompts, … Continue reading How to make AI work with context instead of prompts
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. By Constantine von Hoffman Published on April 7, 2026 Apple is bringing ads to Maps, and for marketers, this is less about a new format and more about a new battleground. The company announced … Continue reading Apple Maps’ ads shift focus to context and intent
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. By Ana Mourão Published on March 27, 2026 The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real … Continue reading Context engineering is the real AI advantage in marketing
ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required. By Mike Pastore Published on March 19, 2026 Last updated on March 19, 2026 ActiveCampaign is expanding its Active Intelligence capabilities with new agent-to-user AI and AI personalization features. … Continue reading ActiveCampaign extends its AI capabilities with context and scale
AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here’s how to correct them. By Ryan Phelan Published on March 18, 2026 Last updated on March 25, 2026 Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: … Continue reading 3 ways to reduce bias in AI with better context
Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence. By Domenic Venuto February 13, 2026 As AI automates routine and complex analytical tasks, a profound revaluation of human skills isn’t likely — it’s inevitable. In this new landscape, once-soft abilities are becoming hard differentiators. The capacity … Continue reading The AI era needs strategists grounded in expertise and guided by context
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
Prompt engineering isn’t a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context. Mark Ogne on August 5, 2025 For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly your chatbot … Continue reading Prompt engineering is dead. Long live context engineering!
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. Dan Taylor on July 11, 2025 After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or … Continue reading How to use GA4 annotations to add context and clarity to your analytics
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
