by Kasia Perzyńska June 14, 2016June 14, 2016 So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate … Continue reading How to Perform Your First SEO Audit: Content Overview
By Lyena Solomon|2016-06-02T08:42:32+00:00June 14th, 2016|Content, Inbound Marketing, SEO|0 Comments When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. Inspecting specific queries and results in SERPs … Continue reading How To Do A Content Gap Analysis
by Chris Boyles June 13, 2016 Follow @chrsboylsJune 13, 2016 What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner, Perkins, Caufield & Byers’ Mary Meeker has obsessively studied how people use the Internet. Meeker presented her 2016 Internet Trends report last week and here’s … Continue reading Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video
by JoAnne Funch June 11, 2016 Follow @joannefunchJune 11, 2016 Image from graphic leftovers If you are like the average user, you use LinkedIn to make new connections for a purpose and usually that is to either drive leads or find a new job. It is critical to understand that you need to build trust … Continue reading How LinkedIn Content Can Build Trust and Drive Your Business
by Roman Kniahynyckyj June 11, 2016 Follow @kniahynyckyjJune 11, 2016 The Google search results page has gone through many changes in the past few years from changes to the AdWords layout (Link to Google Changes blog post) to the information carousel to Google Maps and the local listing three-pack. One of the changes that has … Continue reading How to Optimize Content for Google Featured Snippet Boxes
by Azure Collier June 10, 2016 Follow @azurecollierJune 10, 2016 You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, … Continue reading How to Stand Out on LinkedIn With Visual Content
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry. Patrick Stox on June 10, 2016 We’ve all heard that content is king and that you need to write high-quality content, or now … Continue reading What is quality content?
by Maya Devassy June 9, 2016 Follow @FortressCGJune 9, 2016 If a picture is worth a thousand words then how many words is a minute of video worth? The constantly evolving media landscape has not changed the quality of content consumers seek out, but it has changed the outlets we use to receive that quality … Continue reading Video Content is King
By Liz Farquhar June 9th, 2016 Ask a marketing team what they struggle with the most and chances are good they’ll say content creation. There’s also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this point, 80 percent of companies are using content marketing, … Continue reading 5 Instant Content Creation Tips
How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies. Jeremy Smith on June 9, 2016 If you’re in the e-commerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there’s a difference between inelegantly … Continue reading How to boost your conversion rate without changing your web content
