Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine. Rebecca Lieb on June 7, 2016 Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its … Continue reading Content marketing and the silo issue
By Stephen Moyers June 7th, 2016 The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s lives, buying habits, and real-life concerns. Personalized experiences … Continue reading Quality Over Quantity In Personalized Digital Content Marketing
by Amber Callan June 6, 2016 Follow @ambermcallanJune 6, 2016 With countless articles instructing marketers to create great content, many companies now have more eBooks, whitepapers, infographics and blog posts than they know what to do with! Creating content is just one of the first steps in digital marketing. If you’re not promoting content correctly, … Continue reading Top 6 Ways to Promote Great Content
Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it’s about focusing on the customer’s needs. Kyla Becker on June 6, 2016 On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the question already has an … Continue reading Maggie: the essence of content strategy
by Chris Abraham June 4, 2016 Follow @chrisabrahamJune 4, 2016 It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans … Continue reading Help Google Help You Optimize Your Content for Search
By Michael Georgiou June 3rd, 2016 A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer. In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers. With email and content marketing, it is crucial that … Continue reading How To Create Content That Matches Your Sales Funnel
by Liz Murphy June 1, 2016June 1, 2016 I went into Monday with high hopes for my own productivity. The office was closed for Memorial Day, and I was armed with grand aspirations of working ahead on a few projects and getting some writing done. While I was able to check a few items off … Continue reading Content Creation: How to Write Blog Post Introductions
Failure isn’t always a bad thing. Columnist Rachel Lindteigen says that by looking at what didn’t work, you can learn more about your customers and gain a better perspective for future content. Rachel Lindteigen on May 27, 2016 While no one sets out to fail at something, it seems the fear of failure is … Continue reading Stop fearing failure and be brave in your content marketing program
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Thomas Stern on May 26, 2016 Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and … Continue reading Refine your content marketing tactics to benefit from enhanced search engine display
Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed’s 100 most-shared articles. Kerry Jones on May 25, 2016 Whether it’s news about a “Gilmore Girls” reunion or proof that cats are jerks, BuzzFeed is a creator and curator extraordinaire, and it’s often viewed as the gold standard in viral content. Getting … Continue reading Surprising lessons from BuzzFeed’s most popular content
