By Ann Smarty July 5th, 2016 Strategic content management is a touch task: Maintaining editorial calendar, producing high-quality content and promoting it on social media and beyond – all of that takes lots of time and effort. Hiring editors, writers and paying for tools that scale the process is one way to deal with that problem. … Continue reading 5 Ways To Create Content On A Budget
By Jessica Davis July 4th, 2016 Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort. By sharing content from relevant and popular sources, small businesses can gain the trust of their audience with ease and build credibility. Curated content is also a great conversation … Continue reading How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence
by Melissa Macchiavelli July 1, 2016July 1, 2016 For the last several months I have been immersed in a client’s website content. Not just reading it mind you, but taking a deep dive to evaluate what is there today, what should be there in the future, and the overall quality of the copy and content. … Continue reading Anatomy of a Website Content Audit
by Rachel Winstead July 1, 2016July 1, 2016 When brands start work on a content marketing strategy, they often forget that content is a multifaceted tool. In addition to sales, customer retention, and customer service, your online content serves as a beacon for talent. If you want your brand to attract the best and the … Continue reading Lure the Right Job Candidates With Exceptional Content
by Chris Lake July 1, 2016 Follow @DigitalDockUKJuly 1, 2016 Everybody seems to have a blog. To be more precise, there are over 150 million of them eating up the internet. While that’s great for freedom of speech, it is more of a problem for businesses or individuals eager to enhance their profiles. The vast … Continue reading Content Pooling: How To Supercharge Your Blog Page
By Hollie Whitehead July 1st, 2016 Whether you need new pages written for your website, blogs on the latest industry trends, or want to refresh the content you already have, choosing who should write it can be difficult. You need content that is appealing and readable, but this is usually not the first priority on … Continue reading Content: To Outsource Or Not To Outsource
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of. Stephan Spencer on June 30, 2016 When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m … Continue reading 5 more super-common SEO mistakes content marketers make
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program. Drew Eastmead on June 30, 2016 Content marketing is like building a house. You can be creative, … Continue reading Why your content marketing program could be failing
François-Xavier Préaut, June 24, 2016 Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. Outbrain is a global content marketing company with offices in five European markets. François-Xavier Préaut, regional … Continue reading Native Advertising And Content Marketing Pair Up
Learn how to track the true performance of your content with meaningful data. Use deeper analytics to inform your strategy. We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is … Continue reading How to measure the true performance of your content
