Tag Archives: Content

4 SEO Tips To Manage Seasonal URLs, Links, Content

by Laurie Sullivan, Staff Writer @lauriesullivan, January 18, 2017 URLs would live forever in a perfect world. Now that the end-of-year holidays are over, take responsibility for removing seasonal content. URLs accumulate equity from backlinks, but soon Thanksgiving Day table decorations are no longer useful to consumers searching on sites for Valentine’s Day gift. … Continue reading 4 SEO Tips To Manage Seasonal URLs, Links, Content →

How to build links without creating content: 5 examples

SEO Backlinking

Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. Andrew Dennis on January 18, 2017 Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites … Continue reading How to build links without creating content: 5 examples →

Why SEO & lousy content don’t mix

Content Optimization

Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. Ryan Shelley on January 11, 2017 We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than … Continue reading Why SEO & lousy content don’t mix →

Using AI And Machine Learning To Personalize Content

Content Optimization

by Laurie Petersen, Columnist, January 9, 2017 The following post was first published in an earlier edition of Marketing Insider: Cross-Channel.Creating original branded content solves many problems for marketers, but also presents challenges — among them distribution and realizing ROI from what can be a costly investment. Time Inc., CBS and Telepictures are among hundreds … Continue reading Using AI And Machine Learning To Personalize Content →

The cure for content shock

Content Management

As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key. Jim Williams on January 9, 2017 Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and networking opportunities, … Continue reading The cure for content shock →

Everything Is Content, Content Is Everything

Content Optimization

by Brian Quarles, Op-Ed Contributor, January 6, 2017 This week, 21 years ago, on Microsoft’s website Bill Gates wrote an essay — we didn’t call them blogs back then, did we? — with a headline destined for countless textbooks to come. Titled simply “Content Is King,” Bill’s essay asserted that, just like with broadcast and … Continue reading Everything Is Content, Content Is Everything →

Content Before Design — Why We Need Your Content Before We Design Your Website

Content Strategy

Adam Fout — December 30, 2016 Follow @bluesteeletx— December 30, 2016 We get this question all the time: “Can I just see the design first and send you the content later?” Trust me, I understand why this happens — as human beings, we are visual animals. We need to see something to really be able … Continue reading Content Before Design — Why We Need Your Content Before We Design Your Website →

The Content Marketing Institute Shows Us What Success Looks Like

Success Stories

Jonathan Bright — December 14, 2016 Follow @SoutherlyComms— December 14, 2016 Each year, the Content Marketing Institute (CMI) neatly rounds things off by publishing the results of its regional Content Marketing: Budgets, Benchmarks and Trends marketer surveys. We wanted to digest the UK results more thoroughly, so we grabbed a few minutes with Lisa Murton … Continue reading The Content Marketing Institute Shows Us What Success Looks Like →