Strategy, Not Execution, Optimizes Content Marketing by Jess Nelson, April 13, 2017 Over-taxed creative resources are a challenge to any content-based communications program. Developing content takes time and, if done incorrectly, can easily eat up marketing budgets while still proving ineffective. Only a third of 2,562 B2B marketers polled by the Content Marketing Institute rated … Continue reading Strategy, Not Execution, Optimizes Content Marketing
Tag Archives: Content
Lead Your Customers to Your Best Online Content: Here’s How
Megan Totka — April 14, 2017 Follow @MeganTotka— April 14, 2017 You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential … Continue reading Lead Your Customers to Your Best Online Content: Here’s How
The complete guide to optimizing content for SEO (with checklist)
Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. Nate Dame on April 13, 2017 Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you … Continue reading The complete guide to optimizing content for SEO (with checklist)
How to keep your brand message from being hijacked by surrounding content
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
No content strategy is an island
You can’t craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. Rebecca Lieb on April 11, 2017 As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires … Continue reading No content strategy is an island
Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues
Thomas O’Shaughnessy — April 11, 2017 — April 11, 2017 Being in the SEO world, you’re bound to run into a traffic drop at some point in your career. We’re in a volatile industry with differing opinions and, unfortunately, lots of misinformation. There are disagreements ranging from what defines “duplicate content” to what the latest … Continue reading Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues
Scaling your content without draining your budget
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution. Seth Price on April 7, 2017 Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has … Continue reading Scaling your content without draining your budget
3 ways to boost your content marketing program’s performance
Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level. Rachel Lindteigen on April 5, 2017 Are you ready to take your content marketing program to the next level? Have you seen some program success? You’re driving more traffic, … Continue reading 3 ways to boost your content marketing program’s performance
Why Small Businesses Don’t Pursue Content Marketing
Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and authority, more … Continue reading Why Small Businesses Don’t Pursue Content Marketing
5 Ways to Make Your Written Content More SEO-Friendly
Amanda Clark — April 4, 2017 Follow @GrammarChicInc— April 4, 2017 Whether you’re writing content for your company website or dashing off the latest company blog post, you want it to be something good—something that offers value to your reader, and reflects well on your brand. At the same time, you want it to be … Continue reading 5 Ways to Make Your Written Content More SEO-Friendly
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