Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017 It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation
By Heba Hosny November 14th, 2017 Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during … Continue reading Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]
By Kelly Landers November 13th, 2017 The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing … Continue reading Own Your 2018 Inbound Content Marketing Strategy With These 5 Tips
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year. Rachel Lindteigen on November 10, 2017 We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year … Continue reading How are you changing your content marketing program in 2018?
It’s time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is the only way to generate fresh ideas and keep your marketing authentic. Ben Jacobson on November 7, 2017 In news media jargon, an “echo chamber” is a situation where information, beliefs … Continue reading How to get your content marketing team out of its echo chamber
Jamichael Mitchell — November 6, 2017 Follow @MikeMitchEra — November 6, 2017 (Courtesy Pixabay) Digital video can be a powerful marketing tool, but only if it reaches your target audience. With businesses publishing an average of 18 videos per month, according to the 2017 Video in Business Benchmark Report, it’s clear that brands are recognizing … Continue reading 8 Ways to Get More Eyes on Your Video Content
Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer
By Abhishek Talreja November 6th, 2017 “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business
Brittany Laeger — November 3, 2017 — November 3, 2017 Once again, it’s time for marketers and SEO specialists to change our tactics. Over the last year or two, the conversation in inbound and digital marketing has shifted. In the early days of blogging, the conventional wisdom was to create short, concise blog posts that … Continue reading Content Pillars: New SEO Tactic Answers the Long-Form Content Question
