Disha Dinesh — January 10, 2018 Follow @Disha_Dee — January 10, 2018 Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while … Continue reading How to Increase YouTube Video Views Using Content Marketing Tools
Tag Archives: Content
5 content distribution strategies for 2018
So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. Sherry Bonelli on January 10, 2018 I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, … Continue reading 5 content distribution strategies for 2018
The 2018 content focus challenge
It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Rachel Lindteigen on January 5, 2018 It’s that time of year again — the holidays are over, we’re into a new year, and … Continue reading The 2018 content focus challenge
How To Rank On Page One Of Google Without Publishing Any Content On Your Site
By Nital Shah January 5th, 2018 Search engine optimization is an arduous, complicated task… It requires hard work, dedication to keep up with algorithm changes, constant learning, and a passion for testing and analytics. And, even when you do everything by the book, it can still take you a long time to rank high … Continue reading How To Rank On Page One Of Google Without Publishing Any Content On Your Site
Personalization & machine learning in 2018: From comms to content
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences. Blaise Lucey on January 4, 2018 In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can … Continue reading Personalization & machine learning in 2018: From comms to content
The Importance of Using Visual Content in Social Media Marketing
Angela Hausman, PhD — December 29, 2017 Follow @MarketingLetter — December 29, 2017 Social media plays a vital role in today’s digital marketing. Marketers leverage social media platforms to target specific audiences and deliver high-quality content to a large number of people at the same time. That way, marketers can effectively promote their businesses, as … Continue reading The Importance of Using Visual Content in Social Media Marketing
Maximize B2B Website Retargeting with Content
Rachel Cunningham — December 28, 2017 — December 28, 2017 Marketers tend to put a ton of energy and resources into getting visitors to their website. Once you’ve accomplished your goal of getting a potential client to your website, it’s critical to get them to convert or, if they aren’t ready to convert, to stay … Continue reading Maximize B2B Website Retargeting with Content
3 important search engines to leverage for content marketing
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017 When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing
Ideation inspiration: 5 ways to brainstorm great ideas for blog content
Does it seem that your creative well has run dry? Columnist Megan Krause shares tips and tools to help get the wheels turning and generate fresh ideas for your blog content. Megan Krause on December 11, 2017 at 12:56 pm Even the most seasoned content marketer among us runs out of ideas for blog content … Continue reading Ideation inspiration: 5 ways to brainstorm great ideas for blog content
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
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