Tag Archives: Content

Finding content marketing opportunities that influence search performance

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance

Facebook makes a play for creators with new tools, features for monetizing content

The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content

Prime Day content drives email engagement for Amazon’s competition

Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition

Why Your Business Needs Both Content Management & Digital Asset Management

Why Your Business Needs Both Content Management & Digital Asset Management karthik muralidharan / 18 Jun 2019 Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS … Continue reading Why Your Business Needs Both Content Management & Digital Asset Management

How to Create Content for All Social Networks in 1 Hour a Day

Manisha Sukhyani — June 26, 2019 Follow @msukhyani — June 26, 2019 With the rise of popular networks like Instagram, Facebook, YouTube, blogs, communities, etc., the load of creating more content is increasing day by day. Marketers and web owners are more concern about creating content than focusing on marketing strategies. And why not? Content … Continue reading How to Create Content for All Social Networks in 1 Hour a Day

In OTT video, features are as important as content

Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about. Dan Hurwitz on June 19, 2019 For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and networks actually controlled. Cable providers were … Continue reading In OTT video, features are as important as content

Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results

Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results by Laurie Sullivan  @lauriesullivan, June 18, 2019 Google said it’s investigating why the lyrics of some songs originating from Genius served up in search results without creator rights permission, after the lyrics site embedded patterns in its formatting to prove the search … Continue reading Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results

4 Traits You Need in an Employee for Top Notch Content Creation

Kaitlyn Hammond — June 17, 2019 — June 17, 2019 Tumisu / Pixabay Content creators are extremely valuable because they are the link that connects your business to your target audience. Content is anything that can be used to describe your company, such as text, website content, email marketing, blogs, press releases, videos, and images. … Continue reading 4 Traits You Need in an Employee for Top Notch Content Creation