Jenn Villa October 28, 2020 Here you are again— clicking an article to learn about a shiny, new search engine trick. Maybe you’re hoping this one will be the gamer changer that’ll get you the page one ranking you’ve been working so hard towards. Or, at the very least, that’ll give you some fresh ideas … Continue reading The Under-Utilized SEO Strategy: Mission-Driven Content Marketing
Erika Giles October 14, 2020 Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page. This may happen due to the overwhelming amount of content available on the internet today. However, you can still reach … Continue reading How to Use Predictive SEO to Create New Content That Drives Traffic
Shane Barker October 13, 2020 When you’re building a website, you need to promote it as well. And one of the best channels through which you can get traffic to your website is search engine optimization (SEO). SEO has become very important because nearly 68% of all the online experiences begin from the search engines. … Continue reading 7 SEO Tools to Build Killer Content for Your Website
Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020 Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and … Continue reading The growing importance of content analytics
Chris Christoff September 30, 2020 Coming up with new content ideas for social media can be difficult. If you’re struggling to think of fun social media campaigns, don’t worry. You can use the change of season to get your creative juices flowing. There’s so much happening in the Fall season; the leaves are changing color, … Continue reading 5 Social Media Content Ideas for the Fall Season
Lacy Boggs September 23, 2020 Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy. This used to throw me for a bit of a loop — because I am … Continue reading 7 Common Questions About SEO and Content
Shane Barker September 15, 2020 Do you leverage content marketing to build your brand? Yes? Good thinking. Content marketing can help you cut through the noise and be heard by relevant audiences. But are you satisfied with your content marketing results? Can you call your content marketing “successful”? Barely one-third of marketers can. If you … Continue reading How to Do Content Marketing like a Pro
How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance
6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020 Himanshu Gupta / 14 Aug 2020 Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket … Continue reading 6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020
inPowered is helping brands target engaged visitors. Kim Davis on August 7, 2020 Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting … Continue reading 15 seconds of engagement as a simple content metric
