As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before the new season sets in. When it comes to your marketing content, there are simple steps you can take now to drive results in the fall and set … Continue reading 8 Steps to Fill Your Fall Content Calendar
Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but not least to evoke covetousness for a product or a brand. Content Marketing is less focused on the product, respectively the business, services, etc. that … Continue reading 4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing
Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one … Continue reading How to Write a Content Marketing Plan in 7 Steps
Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. Some retailers have added spin photography that allows shoppers to get a 360-degree view of the product. Forrester Research says content is much more likely to land on page one in … Continue reading Video Content Holds Consumers’ Attention Span Longer
Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing visitors to your landing page. But while these claims are mostly overblown, there’s a chance the Internet is close to hitting peak content saturation, according … Continue reading Is Content Marketing Destroying SEO?
2014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power … Continue reading Top Content Marketing Mistakes Holding You Back
Last Sunday, surrounded my purple-clad family, I was watching the Ravens season opener when something clicked. The sportscaster said something that made me yell, “football is just like content marketing!” I needed to leave five minutes ago in order to avoid getting caught in the “game’s over” traffic in Baltimore on my way back to … Continue reading Your Content Marketing Quarterback
You took the time to design a blog and start writing articles. Hopefully you try to post as consistently as you can and you may have even seen an increase in your total blog visits overtime. But are you doing enough to make sure your content is being found? Let’s review a few tips that … Continue reading Where To Put Your Content To Ensure People Will See It
You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago. What’s going on here? Low confidence in … Continue reading Does Content Marketing Really Have a Confidence Problem?
You’ve probably seen pop-up banners that say, “Congratulations! You are visitor #1,000,000! Click to claim your prize!” back in the early 2000s. Neil Patel of Quicksprout said that shady online marketing tactics like this worked then — businesses got the clicks and website visits they wanted because consumers didn’t know any better. Today, spammy marketing like … Continue reading Why Consumer Psychology Matters In Content Marketing
