Tag Archives: Content

6 targeted content marketing tips that will give you real results

By Anton Koekemoer September 29 2014 Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing campaign, but in reality, this isn’t a new buzz word or trend. Google has been saying for years that you should always focus on quality … Continue reading 6 targeted content marketing tips that will give you real results →

Your Guide To Building A Successful Content Marketing Strategy

Marketing Guide

Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives … Continue reading Your Guide To Building A Successful Content Marketing Strategy →

Advice & Inisghts On Promoting Your Written Content From 4 Thought Leaders

Content Marketing

Here’s what a select group of content influencers have to say about promoting content in today’s content marketing landscape. Content promotion is becoming equally as important as the quality of content itself. A marketer may have an amazing and relevant article to share with the world on the Internet, but if it’s not being distributed … Continue reading Advice & Inisghts On Promoting Your Written Content From 4 Thought Leaders →

How Content Curation Can Inform Content Marketing

Content Marketing

It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content … Continue reading How Content Curation Can Inform Content Marketing →

Messaging Before Content: What Belongs in Your Messaging Guide

Email Marketing, Marketing Guide

Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every … Continue reading Messaging Before Content: What Belongs in Your Messaging Guide →

6 Content Marketing Distribution Hacks You Haven’t Heard

Content Marketing

Social Media Week is wrapping up in Chicago, and I was lucky enough to speak at this year’s conference. Either I’m going to the wrong marketing conferences, or it’s common to spend hundreds, if not thousands of dollars to be told that “engagement is key” twelve sessions in a row. But where’s the how? I wanted … Continue reading 6 Content Marketing Distribution Hacks You Haven’t Heard →

Content curation is dead, it’s time to get creative

Content Marketing

By Desirée Gullan 09.25.14 How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We’re talking about brands that are sparking new conversations, adding real value and seeing results. The latest … Continue reading Content curation is dead, it’s time to get creative →

10 Top Content Marketing Tools for 2014

Search Engine Optimization

Content marketing is what all the cool kids are doing these days. And not just any old content marketing, but content marketing that is highly social, super engaging, and successfully drives customers to become not just buyers, but passionate subscribers and brand evangelists for all types of organizations. According to this Demand Metric infographic, content marketing … Continue reading 10 Top Content Marketing Tools for 2014 →

10 Things Marketers Must Know About Outsourcing Content

Content Marketing, Web Management Guidelines

We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content →

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Content Marketing

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. That’s the central point behind Rand Fishkin’s presentation about why … Continue reading Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong →