If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want … Continue reading My 4-Step Process to Marketing Research for Content Creation
To improve search rankings for content “it is no longer good enough to concentrate on the number of links or keywords” says the latest SearchMetrics Report, Ranking Factors Study 2014. The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but “the absolute primary focus … Continue reading 4 Ways Quality Content Improves SEO Rankings
Once-upon-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending regular email updates to their consumers, this is no longer enough. Usability studies have found that the inbox is an even tougher environment than the Internet when it comes to consumers skimming over content and … Continue reading Why Personalisation and Dynamic Content is Key to Email Marketing Strategies
When using content marketing, you often get caught up in trying to sell your product without utilizing some of the actual benefits article marketing has to offer. Obviously with article marketing, you rely on your content to make an important selling point, but is your content making major mistakes that are costing your potential customers? … Continue reading Mistakes Your Content is Making
Optimizing content marketing isn’t easy, but it’s REALLY important! After all, you spend a lot of time crafting content and you want it to produce a sizable return — over time. How do you optimize content marketing? Not such an easy question to answer. To find out how businesses optimize content marketing, Software Advice, a … Continue reading Optimizing Content Marketing
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress. Content creation is just as confusing. While marketers … Continue reading Content Creation: A Marketer’s Double-Edged Sword
“Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What often gets overlooked, though, is how heroic you actually have to … Continue reading How to Make Buyers Heroes: Mentoring Through Content Marketing
Content marketing is a powerful marketing tool that companies are using to attract prospects and generate leads online. But in spite of its growing popularity, producing enough quality content remains an ongoing challenge for marketers and business owners alike. Marketers are well aware that their websites need a steady influx of fresh, quality content to … Continue reading 8 Ideas to Jumpstart Your Content Creation
Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless … Continue reading The 5 Best Things About B2B Content Marketing
Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly. Ric Dragon on September 10, 2014 Many bloggers and community managers have known for years that planning out content in advance with a calendar can help guide what otherwise might be an ad-hoc flailing about. For … Continue reading Managing The Flow Of Content In Social Media
