Tag Archives: Content

You Had Me At “Hello”: How To Engage With Content?

Content Marketing, Sales Guide

 In a recent blog post, Brooke Ballard addresses the key to successfully engaging content: conversation. Saying “Hello” to your consumers is the best way to start a relationship with them. There are too many companies barking at their audiences that they’ve forgotten how to relate on a personal level. But people are people, and they’re … Continue reading You Had Me At “Hello”: How To Engage With Content? →

The 12-Point Minimum Viable Content Marketing Strategy

Content Marketing, Marketing Guide

One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of … Continue reading The 12-Point Minimum Viable Content Marketing Strategy →

Content Marketing . . . It’s Not Getting Any Better

Content Marketing

What A Difference A Year Makes. The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. In reading through the … Continue reading Content Marketing . . . It’s Not Getting Any Better →

Content Marketing and Panda 4.0 – Choosing Quality Over Quantity

Content Marketing, Search Engine Optimization

When meeting with clients, one word will make them shudder… content! No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy. The biggest enemy of content is time. No one has the time to create great content. Or so they think. But, I would … Continue reading Content Marketing and Panda 4.0 – Choosing Quality Over Quantity →

Increase In Content Marketing Investments Compensating For Keywords Not Provided

Content Marketing, Search Engine Optimization

by Laurie Sullivan, September 29, 2014 A Forrester Consulting study released Monday shows that some 24% of participating marketers spent between $1 million and $9.9 million on content marketing in 2013. Nearly one-quarter of survey respondents are expected to increase investment this year. The survey, commissioned by search agency Acronym, reveals that keywords are an … Continue reading Increase In Content Marketing Investments Compensating For Keywords Not Provided →

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