By Sylvia Jensen, Published October 28, 2014 People’s attention spans are dropping – so ensure your content is snackable or risk being ignored by consumers. Long-form content is falling on deaf ears. Well, blind eyes. Out of 2 billion visits across the web 55% of people spent fewer than 15 seconds actively on a page. Content … Continue reading Content Smorgasbord 2: More Top Examples Of ‘Snackable’ Content
By Francesca Zadra, Published October 27, 2014 Poetical Prose Can Show The Way To Great Content Marketing Copy Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content … Continue reading Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers
By Amanda Clark, Published October 27, 2014 Tell us if this is the boat you’re in: You’re a small business owner, and you’re totally on board with content marketing—at least in theory. You’ve launched social platforms and a company blog, and you even update them from time to time. However, you’re just not seeing the … Continue reading The 90-Minute Plan To Revitalize Your Content Marketing
By Lori Soard, Published October 26, 2014 If your blog has been around for a while, you may be worried that the older content is not as SEO friendly or is a bit stale. There are also many good reasons to revisit old topics, put a new twist on them or update them. For … Continue reading Repurposing Old Blog Content and Giving it a New Purpose
By Sarah Geiger, Published October 24, 2014 Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the … Continue reading How To Be A Good Content Marketing Client
By Jean Moncrieff, Published October 24, 2014 [Image Source: Andrew Bowden] Your online presence has become the hub for all your marketing efforts. It’s the place were prospective customers engage with your business. So how do you make sure that, when they arrive at your website, you deliver the best possible experience for them? What’s … Continue reading Mapping Content to the Buyer Journey
By Lilian Sue, Published October 23, 2014 OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of awesome content tricks. But there’s just so many different ways to generate great, shareable content that … Continue reading Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas
By Zack Jones, Published October 23, 2014 We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the American businesses confirmed that they are engaging in some form of content marketing. But just because everyone is … Continue reading 6 Takeaways About The Future Of Content Marketing
By Angela Hausman, PhD, Published October 22, 2014 Why do some folks think that just because stealing digital content is easy, it’s OK? Maybe a generation who learned to steal online music and movies just doesn’t have the same view of stealing content? Maybe the stress of producing fresh content (a necessity in a post-Panda … Continue reading The High Cost of Stealing Digital Content
By Nicole Jenet, Published October 22, 2014 Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality … Continue reading Choosing Sides: Content Marketing Quality vs. Quantity
