By Dan Shewan, Published November 11, 2014 In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when … Continue reading 5 Productivity Tips And Tools For Lazy Content Marketers
By Gerry Moran, Published November 11, 2014 Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is the new innovator. Simplification is the new disruptor. … Continue reading 7 Must-Read Tips To Simplify Content Marketing Planning In 2015
By Rachel Foster, Published November 10, 2014 Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, … Continue reading How To Scale Your Content Across Regions – Lessons From “Global Content Marketing”
by Heba Hosny November 10th, 2014 How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that … Continue reading How to Master the 4Ps of Content Marketing in 2015
By Tim Asimos, Published November 7, 2014 Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events. The very nature of webinars makes them an ideal tactic for … Continue reading 6 Reasons To Leverage Webinars In Your Content Marketing Program
By Douglas Burdett, Published November 10, 2014 Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first … Continue reading The 2 Things You Must Nail For Lead-Generating B2B Content
By Kenna Griffin, Published November 9, 2014 Too many news agencies are doing it wrong, even at the ever-connected collegiate media level. That’s right, I just wrote that Millennial news staffs are failing and social media. At least a lot of them are. Pretty brave, huh? Student journalists are publishing news, then using social media … Continue reading Developing Crazy Successful Content Promotion
By Brian Honigman, Published November 9, 2014 Syndication is a term that originates in broadcast television. The idea behind syndication was that if a network had a show that was successful and had broad appeal, then the network could still generate revenue after their show had run its course by licensing the rights out … Continue reading The Ultimate Guide To Content Syndication: More Content In Less Time
By Dan Fogarty, Published November 8, 201 Politicians, used car salesmen, cold callers. What do they all have in common? Well, they’re the butt of lots of joke, and most people will do almost anything to avoid interacting with them. See, more often than not, the value they claim to deliver never comes to fruition—not … Continue reading Why Content Is A Cold Caller’s Best Buddy [Infographic]
By Lucy Hardaker, Published November 7, 2014 Excited to get your 2015 content marketing budget and plans signed off? Us too! 58% of B2B marketers are planning to increase their content marketing budget over the next 12 months. But with more budget, comes more content – 70% of B2B Marketers are creating more content than … Continue reading 2015 Content Trends: Top Tips for Spending Your Budget Wisely
