By Jasmine Henry, Published November 14, 2014 There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a … Continue reading What’s Missing In Your Content Strategy? 10 Things!
By Marie Alonso, Published November 13, 2014 Content is a commodity – it’s valuable. To enhance your content, and boost your brand, a cross-platform approach to content generation should be evaluated. What is your content trying to achieve for your brand? Does your content reflect the expertise and philosophy your brand promotes across all marketing … Continue reading Who Are You? 3 Strategies To Brand Power Your Content
By Frank Paterno, Published November 14, 2014 In today’s purchasing landscape, consumers are smarter than ever. They are more informed, more skeptical, more influenced by outside content, and less likely to fall into campaign traps. Marketers have come to rely on content to engage customers and prospects, establishing a brand trust that is vital to … Continue reading How Content Marketing Can Establish the Brand Trust You Seek
By Katrina Pfannkuch, Published November 14, 2014 One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures … Continue reading 10 Stats That Will Impact Your 2015 Content Strategy
By Liz Papagni, Published November 13, 2014 Are you even aware how important content is to your brand? And not just the content on your website, though that’s probably the most important. Any message you release to the world has an impact on your brand. To control your brand story, you must have complete control … Continue reading The Power Of Compelling Content And Your Brand
By Andrew Lawton, Published November 12, 2014 Let me start by saying that I love my two kids more than anything in the world… Henry, 5 and Jenny, 3. They were both crying two minutes before this photo was taken. …but I’ll also tell you this: don’t have kids. Let me rephrase: do lots of … Continue reading What Parenting Taught Me About Content Marketing
By Britni McCotter, Published November 12, 2014 Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, something that allows them to be part of the brand’s bigger picture. I don’t know about you, … Continue reading Ignoring Your Brand Is the Only Way To Succeed At Content Marketing
By Mark Simmons, Published November 11, 2014 What do brands like American Express, Coca Cola, Mercedes and Neiman Marcus have in common? Even though they are all from entirely different industries, they have one thing in common; they took notice of the power of content marketing and have the wisdom to take full advantage of … Continue reading Brand Development Through Content Marketing
by Sameer Panjwani November 11th, 2014 Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let’s face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on a blog post or infographic that … Continue reading 12 Business Content Marketing Tools To Power Your Content Flow
By Brad Kuenn, Published November 11, 2014 Even if you create the absolute best content out there, how do you reach the people that want it? Publishing articles or content on your blog is only part of the process – brands must also effectively promote it and attract your target audience to a product or … Continue reading 10 Top Content Promotion Tools and Services
