Marc GubertiJuly 20, 2015 The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of … Continue reading How To Turn One Piece Of Content Into Five Pieces Of Content
Blake HarrisJuly 18, 2015 Last month, Ad Age ran a story called “Six Key Metrics for Measuring the Effectiveness of Video Content.” The piece begins by pointing out “video’s longstanding measurement issues,” which is important not just as a hedge against the veracity of what ensues, but also to reiterate that, even at the highest … Continue reading How Do We Measure The Effectiveness Of Video Content?
Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers
Meredith RiceJuly 16, 2015 With heavy content saturation across every social channel and the general churn and burn mentality that comes with it, there’s a lot of pressure on brands to be creating new content constantly. Leave it all to the last-minute and figuring out what to post can be incredibly difficult, especially without a … Continue reading How to Create a Social Media Content Calendar [Video Tutorial]
Howard GrossJuly 16, 2015 Strategy works until it doesn’t. So goes the old management saw that is especially relevant of late to content marketers. According to the most recent North American B2B Content Marketing survey, 83 percent of respondents have devised some form of strategy. Yet fewer than one-in-ten believe their efforts are “very effective.” … Continue reading Content, Complexity, and Why Strategies Don’t Work
by Adrienne Erin July 16th, 2015 So you’re looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content. Interactive content is different than your normal “read me and share” fare that many content marketers use to generate inbound links. Interactive content, as the name implies, requires … Continue reading 4 Types Of Interactive Content That Drives Leads
Ritika PuriJuly 15, 2015 SEO for marketing is one of content’s biggest gray areas. On the one hand, we know how important it is to be visible in search. On the other hand, we’re not quite sure how to make this goal a reality. 3 simple steps that will help you improve your SEO for … Continue reading 3 Tips on Effective SEO in Marketing Content
Jeanette RussellJuly 15, 2015 Social media turned the rules of old media upside down. Old media depends on eyeballs to sell advertising. Social media, from a revenue perspective, depends on the same thing. Ask yourself, who do you trust more? An ad or your friend telling you to get involved with a campaign, program, or … Continue reading Extend Reach Of Content Through Influencer Engagement
Agu de MarcoJuly 14, 2015 There are many dependable design trends that one can choose from in 2015, not to mention the constant flux of new trends that pop up. With so many options, how do we know which design trends are effective in their appeal? Some design trends become passing fads, while others remain … Continue reading 5 Visual Content Trends That Are Here To Stay In 2015
Colleen McKennaJuly 13, 2015 If you create content and use LinkedIn to build your credibility and expertise, this post is for you. Notice the word create, not curate or share. Posting long form original content on LinkedIn is a win-win. Not your company’s, not someone you know; your original thoughts and expertise. I encourage you … Continue reading 6 Tips for Publishing Your Original Content on LinkedIn
