Tag Archives: Contacts

1-800 Contacts doubles down on the digital customer experience

Digital Tools

How 1-800 Contacts responded to record stay-at-home demand. Rodric Bradford on December 1, 2020 Hindsight may be 20/20, but 1-800 Contacts, the largest contact lens retailer in the U.S., had the foresight since back in 2018 to combine personalization with an efficient e-commerce and shipping experience, leaving them prepared for this year’s increase in online … Continue reading 1-800 Contacts doubles down on the digital customer experience →

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

Search Strategies

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis  @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court →

The Easiest Way To Find Contacts and Enrich Your Data

Data Management

Matt Benati — March 19, 2019 — March 19, 2019 “It’s called ‘business-to-business’, not ‘business-to-lead,’” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing. It rings true for any B2B organization that practices Account Based Marketing — especially at the beginning of the journey when shifting from … Continue reading The Easiest Way To Find Contacts and Enrich Your Data →

What’s the Difference Between Connecting, Following and Contacts on LinkedIn?

LinkedIn Utilization

James Potter — December 1, 2017 Follow @thelinkedinman — December 1, 2017 LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and … Continue reading What’s the Difference Between Connecting, Following and Contacts on LinkedIn? →

5 ways one entrepreneur used Instagram to build a powerful network of contacts

Instagram For Business

In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. Sweta Patel on November 6, 2017   You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have … Continue reading 5 ways one entrepreneur used Instagram to build a powerful network of contacts →

Don’t Let the Sun Set on Your Network Contacts: 4 Top Tips to Keep Your Network Fresh

Communication Skills

Don Williams — May 5, 2017 — May 5, 2017 One of the last memories I have from college is of a Professor telling us – as we were almost out the door – “Don’t forget to network! Networking is the key.” I have always remembered this and on occasion I have even put his … Continue reading Don’t Let the Sun Set on Your Network Contacts: 4 Top Tips to Keep Your Network Fresh →

3 Ways to Scale Finding Contacts for Your Target Accounts in ABSD

Sales Leads Conversion

Brandon Redlinger — December 13, 2016 Follow @brandon_lee_09— December 13, 2016 Keeping a healthy Account Based Sales Development operation means providing a steady source of new contacts for each account across all account tiers. We’ve talked at length about selecting and tiering your accounts. Next, you’ll need to fill these accounts and buying centers with … Continue reading 3 Ways to Scale Finding Contacts for Your Target Accounts in ABSD →

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