Consumers Expect Artificial Intelligence Will Make Shopping Faster by Chuck Martin , Staff Writer, April 24, 2018 Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. Overall, many consumers see AI as helping them get out … Continue reading Consumers Expect Artificial Intelligence Will Make Shopping Faster
What Consumers Do After A Voice Search And Other Data by Laurie Sullivan , Staff Writer @lauriesullivan, April 27, 2018 Marketers know consumers are warming up to voice search on a variety of devices — but they might not know the most frequent action they take after conducting a search through voice on either a smartphone, … Continue reading What Consumers Do After A Voice Search And Other Data
More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase by Laurie Sullivan @lauriesullivan, April 23, 2018 People who embrace voice search aren’t using it to shop. Some 71.5% say they have never used voice search to make a purchase. This marks a sharp reversal from findings in a survey conducted … Continue reading More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase
Consumers, Not Businesses, Seen As Top Market For AR Smart Glasses by Chuck Martin , Staff Writer, April 12, 2018 Virtual and augmented reality headsets are far from being worn by most people, but the number of devices entering the market keeps chugging along. The latest forecast shows the worldwide market for VR and AR … Continue reading Consumers, Not Businesses, Seen As Top Market For AR Smart Glasses
Revolutionizing The Path To Consumers by Jemilly Castro , Columnist, April 5, 2018 Today, more than ever, we see a breakdown of the traditional model of how a brand can build a following and achieve success. No longer do the old rules apply, where a product needs to secure distribution and a prime position in-store … Continue reading Revolutionizing The Path To Consumers
Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018 Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy
Consumers Lose Loyalty When Brands Make Mistakes by Laurie Sullivan @lauriesullivan, April 2, 2018 Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of … Continue reading Consumers Lose Loyalty When Brands Make Mistakes
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly?
Disconnect Between Mobile Searches, Purchases Frustrates Consumers by Laurie Sullivan @lauriesullivan, March 23, 2018 Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make … Continue reading Disconnect Between Mobile Searches, Purchases Frustrates Consumers
