Steven Imke October 9, 2020 Bootstrapping refers to starting a business without any external investment from sources other than the founder. Bootstrapped businesses are forced to survive with a small amount of seed capital from the founders and through reinvestment of cash flow from operations. The term bootstrapping has its origins in the early 19th … Continue reading You Need to Consider Bootstrapping Your Startup
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack
Arik Hanson August 18, 2020 Our COVID-19 winter has seen the start of many social media marketing trends. But, one I find particularly interesting–the Twitter Watch Party. After all, it wasn’t too long ago that many people (including me) were saying Twitter was essentially dead as a social media marketing tool (my podcast co-host, Kevin … Continue reading Are Twitter Watch Parties a Tactic to Consider for the Rest of 2020?
Eliza Erskine July 5, 2020 Let’s talk about B Corp Certification. This blog will cover what B Corp Certification is, how to get certified, and the benefits of certification. If you’re interested in corporate sustainability certifications, I urge you to look at B Corp certification. B Corp certification guides you and tells you precisely what … Continue reading Why Your Business Should Consider a B Corp Certification
Todd Kunsman June 25, 2020 No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. These are platforms that act as the organized central hub … Continue reading 7 Employee Advocacy Platforms Your Company Should Consider Using
Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]
Young Entrepreneur Council June 18, 2020 Video has become one of the most effective and popular forms of content businesses use in their marketing efforts. Live video in particular is a great way to engage with your target audience in a personal, meaningful way. Here are 11 key elements every business leader should consider to … Continue reading 11 Key Elements Leaders Should Consider When Doing Live Video
Ali Robertson — June 12, 2020 A focus on personal time considerations is normal When selling a business, most owners will clearly be focused on their own internal timing issues. These will likely include personal factors such as planning to retire at a certain age, in addition to business factors such as selling the business … Continue reading M&A tips: Consider Timing, but Not Just Your Own
Julien Rio — May 29, 2020 Reasons why Instagram should be on the radar of all customer service teams and strategies. In January of this year, Instagram celebrated its 10th birthday and has amassed over 1 billion active users, positioning itself as a defining influencer tool and useful for visibility engagement. The opportunity to converse … Continue reading Why Should You Consider Instagram for Customer Service?
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home