Tag Archives: connects

Vox Media’s new ad network connects advertisers to local media audiences

Marketing Guide

Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences →

Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent

Effective Hiring

Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience. Amy Gesenhues on September 23, 2019 Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking … Continue reading Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent →

Placed Attribution For TV Connects To In-Store Visits

Marketing Attribution

Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan  @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits →

Google Connects Search, Home, Assistant Purchases Through Shopping Actions

Google Shopping

Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan  @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions →

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