Tag Archives: connects

How Georgia-Pacific connects with customers on retail media networks

Customer Communication

Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks →

Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences

Marketing Campaigns

Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences by Laurie Sullivan  @lauriesullivan, November 18, 2022 Meet Bric and Pin, Uberall’s “real guy” and “virtual” character, respectively. The global provider of hybrid customer experiences (CXs) has launched a major creative campaign to demonstrate the need for location-based businesses to combine online and offline channels. “Bric … Continue reading Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences →

Soundrise connects advertisers to podcast creators with shared values

Podcasts Marketing

Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values →

Moz Connects Search Analytics To Google Data Studio

SEO Tools

Moz Connects Search Analytics To Google Data Studio by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2020 Moz, which supports search engine optimization, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. The Google Data Studio Community Connectors for … Continue reading Moz Connects Search Analytics To Google Data Studio →

Vox Media’s new ad network connects advertisers to local media audiences

Marketing Guide

Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences →

Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent

Effective Hiring

Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience. Amy Gesenhues on September 23, 2019 Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking … Continue reading Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent →

Placed Attribution For TV Connects To In-Store Visits

Marketing Attribution

Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan  @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits →

Google Connects Search, Home, Assistant Purchases Through Shopping Actions

Google Shopping

Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan  @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions →

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