Dos Equis Connects To Music, Performance, Hispanic Culture by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2025 My granddaughter at age five would dance through the house singing the lyrics to Santanaâs and ManĂĄâs song “CorazĂłn Espinado.” The words are in Spanish, so she didnât know they meant longing, pain and despair associated with the … Continue reading Dos Equis Connects To Music, Performance, Hispanic Culture
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Claravine connects its Data Standards Cloud with Snowflake
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflakeâs AI Data Cloud. Claravine offers standardization of marketing data â standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
This Bay Area startup connects you with a ârepair artistâ who can fix your broken stuff
April 30, 2024 This Bay Area startup connects you with a ârepair artistâ who can fix your broken stuff Nimble wants to make it easier for people to repair their itemsâwhich in turn will pressure companies to make products more fixable to begin with. BY Adele Peters When her air purifier broke, Stephanie Hoang did what … Continue reading This Bay Area startup connects you with a ârepair artistâ who can fix your broken stuff
How TD Bank connects customer experience with sound
TD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint. Chris Wood on February 14, 2024 When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it … Continue reading How TD Bank connects customer experience with sound
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands â including Brawny, Angel Soft and others â on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks
Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences by Laurie Sullivan @lauriesullivan, November 18, 2022 Meet Bric and Pin, Uberallâs âreal guyâ and âvirtualâ character, respectively. The global provider of hybrid customer experiences (CXs) has launched a major creative campaign to demonstrate the need for location-based businesses to combine online and offline channels. âBric … Continue reading Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Soundrise connects advertisers to podcast creators with shared values
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff â Soundrise â dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
Moz Connects Search Analytics To Google Data Studio
Moz Connects Search Analytics To Google Data Studio by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2020 Moz, which supports search engine optimization, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. The Google Data Studio Community Connectors for … Continue reading Moz Connects Search Analytics To Google Data Studio
Vox Mediaâs new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Voxâs ad suite. Concert … Continue reading Vox Mediaâs new ad network connects advertisers to local media audiences
Vimeoâs âFor Hireâ marketplace connects brands with qualified production talent
Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience. Amy Gesenhues on September 23, 2019 Vimeo has announced the launched a âFor Hireâ marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking … Continue reading Vimeoâs âFor Hireâ marketplace connects brands with qualified production talent