Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey. Matt McGee on April 1, 2015 If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it) to focus on the customer first. Speakers from … Continue reading Customer Experience Must Drive Marketing Technology Decisions
João-Pierre S. Ruth It is the best of times to be an entrepreneur now, with easy money to be had, but gloom lurks on the horizon, according to Gary Vaynerchuk. “This is not going to last,” he said. On Tuesday, the investor and entrepreneur had a few choice words about the startup and funding scene … Continue reading Vaynerchuk at NJTC Conference Warns of Flood of Fake Entrepreneurs
Brian BasilicoMarch 9, 2015 How would you like to grow your business? Get out of your office and go meet some new people. I am a huge proponent of networking, and conferences equal networking on steroids. Relationships are the currency of business, however you can’t have a relationship with a business … only with people. … Continue reading Making The Most Of Relationships … Your Conference Is Calling
Yahoo using new reach to distribute Gemini, BrightRoll ads via apps. Greg Sterling on February 19, 2015 Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog description of the keynote portion of that event. Flurry’s Jarah Euston is first up on stage introducing its new parent’s … Continue reading Live Blog: Yahoo Keynote At Its First Mobile Developer Conference
Susan SolovicFebruary 7, 2015 I’ve been gearing up to attend a conference and if you’re anything like me, you’ve probably been to your share of conferences throughout the years. They can be great events that contribute to your long-term success or they can be a short-term waste of money.Here are some suggestions to make sure … Continue reading 6 Tips To Get the Greatest Return From Your Conference Investment
BusinessVibesJanuary 15, 2015 Conferences are excellent opportunities to network with like minded people in your industry, and they can be important sales tools as well. Even independent conferences serve the purpose of gathering like minded individuals in a space where they can share their ideas. Planning a conference is a huge undertaking, and not one … Continue reading How to Plan a Killer Conference
