More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales. By John Premkumar Published on July 6, 2026 Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered … Continue reading Turning marketing complexity into a competitive advantage
More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes. By Constantine von Hoffman Published on June 5, 2026 Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s … Continue reading Marketing measurement is breaking under its own complexity
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. Kim Davis on January 8, 2025 Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on … Continue reading Martech stack complexity fragments audience data
October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity
Seeking Solutions To Media Measurement Complexity At ANA Event by Dave Morgan , Featured Contributor, February 16, 2023 I’m writing today from the Association of National Advertisers 2023 Media Conference in Orlando, Florida. Yes, Orlando ad conferences are back! A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has … Continue reading Seeking Solutions To Media Measurement Complexity At ANA Event
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together. Constantine von Hoffman on May 16, 2022 Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how … Continue reading Why marketers have a love-hate relationship with complexity
Ramon Nuez March 25, 2021 In “The Ice Man,” Wim Hof writes, “People with low willpower tend to make poor choices in life, because they give in to short-term goals at the expense of longer-term goals.” How many of your decisions are based on short-term goals? You choose what looks good now, with little concern … Continue reading Long-Term Goals to Help You Navigate the Complexity and Uncertainty
Don Dalrymple — January 29, 2020 We are overwhelmed from the complexity and volume of information every day. Much of it comes from the ease of team members and customers having the convenience of being able to email and text us. In your given day, think about how much you read in your inbox. Pages … Continue reading How to Simplify the Complexity of Projects
Multi-touch attribution isn’t new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran. Chuck Moran on April 13, 2018 I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand … Continue reading Solving for cross-device complexity with multi-touch attribution
by Russ Williams July 26, 2016July 26, 2016 Complexity theory – theory in which complex systems operate based on a hidden order of behavior. When applied to business, the complexity theory focuses on the company resembling an ecosystem or market rather than a mechanical system with planned parts and functions. Business owners apply the complexity … Continue reading How Complexity Theory Creates a Thriving Business
