Mike TemplemanSeptember 8, 2015 If you run a business, you probably understand that there are various aspects of being an entrepreneur. You have to have your finger in every pie. And the pies include production, marketing, sales, human resources, administration etc. The final aim of any business might be to increase sales. However, becoming well-known … Continue reading Promotional vs. Informational Business Blogging: Which One Is Right for Your Company
Virginia FrancoSeptember 2, 2015 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part because employers recognize that those who took the time to … Continue reading How-To Guide to Deep Dive Company Research
Jamie NicholSeptember 1, 2015 When you think about companies with a strong culture, there may be a few images that come to mind: a game room, team lunches every day, an open-plan office. Organizationally, you may think strong company culture means flat structure, emphasis on team success, and employees who hang out together after work. … Continue reading Company Culture Isn’t One-Size-Fits-All
VerticalResponseAugust 28, 2015 Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003, you may have missed some updates. One of its key evolution points was the launch of Company Profile Pages in March of 2008. Since then, there have been many enhancements. Most … Continue reading Understanding Your LinkedIn Company Page Analytics [Video]
Chuck CarnevaleAugust 26, 2015 Introduction Utility stocks are generally low-growth high-yield investments. As I will soon illustrate, both Southern Company (SO) and AGL Resources Inc (GAS) neatly fall into that category. These low-growth and above- average dividend yield characteristics have led me to only invest in utility stocks when two important conditions are met. First … Continue reading I Own Southern Company and AGL Resources – Now What Do I Do?
Amanda ClarkAugust 24, 2015 We’re approached by a lot of small business owners who are looking to hire us as ghostbloggers—and we’ll be honest with you: While many of these entrepreneurs are mostly concerned with decent, brand-enhancing content, there are also plenty of them who are keyword-obsessed. And we don’t blame them. If you spend … Continue reading How Many Keywords Do I Need in My Company Blog Posts?
Sasha SeddonAugust 21, 2015 Building an email marketing program from scratch can feel like one of the most daunting online conversations to begin. The inbox is a crowded place – every day companies are competing for opens and clicks, testing out new subject lines, more GIFs, bigger call-to-actions (CTA). The key is to build a … Continue reading Flight School Friday: 10 Email Campaigns Every Company Should Start With
Jacob ShriarAugust 19, 2015 How is it that some big companies are so bad at job satisfaction? It makes little sense. If anything, big companies should understand the importance of job satisfaction since they have so many resources at their disposal. A study by researchers at Baylor University found that employees of small businesses feel … Continue reading How To Improve Job Satisfaction In A Growing Company
Brie ReynoldsAugust 19, 2015 Beyond boardrooms and spreadsheets, it’s important for a company to have a culture of its own. Defined as the values, practices, and beliefs that are shared by the people within an organization, a company’s culture is vital to its overall success. When you have all of your employees clustered in one … Continue reading What Company Culture Looks Like in a Remote Company
Ben SmithAugust 18, 2015 Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA … Continue reading Think Twice, Click Once: 3 Company Emails People Regretted Sending
