by Kirk Dando January 14, 2016January 14, 2016 Have you ever noticed that people look like their dogs? Or how older, married couples start to look alike? Business is no different. Companies actually look like their leaders. There is not only a tone at the top – there is a personality, beliefs and even a … Continue reading The Number One Predictor of Company Culture
by Ernest Thompson January 14, 2016 Follow @viraltacticJanuary 14, 2016 LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. They’ve already surpassed the 400 million mark, and each new member allows you better chances to: Showcase your services Build your brand Recruit … Continue reading 6 Important LinkedIn Company Page Strategy Tips
by Alicia Dodd January 4, 2016 Follow @aliciaRdoddJanuary 4, 2016 I cannot believe that the New Year is here. For many, this is a time of year when things slow down, just a little, giving you a chance to reflect and, perhaps, check back in to LinkedIn. I thought I’d quickly share one question that … Continue reading Sharing a Company Page Update with Your Network
by Carrie Dagenhard January 2, 2016January 2, 2016 There is one thing all technology companies need to survive in this ever-evolving, highly competitive marketplace: leads—and lots of them. Unfortunately, successful lead generation is also one of the industry’s greatest challenges. According to a survey of more than 800 marketing professionals in software and technology, generating … Continue reading Crummy Leads? 5 Lead Generation Fixes For Your Technology Company
by Jason Popp December 31, 2015 Follow @jasonpoppDecember 31, 2015 Imagine you own a restaurant, and you’re expanding it to another country. Will you keep the same American flavors and just expect the new market to like them? Of course not! You’ll do your due diligence and research to ensure you offer your new patrons … Continue reading How to Build a Global Company Without Sacrificing Local Flavor
by Brian Burt December 30, 2015 Follow @webrevmarketingDecember 30, 2015 In an era when technology and marketing trends change on a dime, the kiss of death is looking out of touch. We might dig vintage design, nostalgic throwback posts and old-timey music but no one digs outdated marketing. At best, it makes you look behind … Continue reading 6 Marketing Moves That Make Your Company Look Way Out of Touch
by Kristin V. McNulty December 29, 2015December 29, 2015 I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible. “Please Be Kind and Rewind” was a … Continue reading 5 Things Your Company Should Be Doing by 2016 (That They’re Not)!
by Laura Cole December 22, 2015December 22, 2015 When you create your company blog, there is always a clear emphasis on using this channel to educate readers and create an entry point into a relationship with consumers. This is the fundamental principle of thought leadership, where high quality content is used as a way of … Continue reading How to Drive Sales Through Your Company Blog
by Randy Milanovic December 19, 2015 Follow @kayak360December 19, 2015 Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It’s not that PPC doesn’t have any value, but it was the ineffective way in which … Continue reading How to Make PPC Work for Your Company
by Brian Sutter December 13, 2015 Follow @SmallBizBrianDecember 13, 2015 Bad habits in communication, hiring, inventory management, accounting and other areas can destroy your business. Drop them and pick up these best practices instead. Business owners may not think these bad habits are affecting the financial success of their companies, but slowly—and surely—things will start … Continue reading How To Change These 8 Bad Business Habits Before They Break Your Company
