Osama Khabab November 8, 2021 In terms of user base, Instagram comes in at number 4 in the mobile app category, which is quite impressive because it’s outranked only by Facebook, WhatsApp and Messenger. The photo and video-sharing app is considered as more of a stomping ground for B2C marketers. Even with its immaculate growth … Continue reading 7 Instagram Video Ideas for B2B Companies
Karl Sakas November 8, 2021 To improve employee retention, hire people who don’t want to be cogs at a big company. How can your agency compete with big companies on hiring, when they pay big salaries? An agency leader asked me for advice on employee retention: “We’re struggling to retain our team. We have a … Continue reading Employee Retention: How to Compete With Big Companies
Aleh Barysevich October 24, 2021 Social listening is a weird discipline. It’s so versatile that it can be tricky to define – or even narrow down to a brief list of benefits or use cases. One could say, social media monitoring lets you manage brand reputation; and while it’s true, reputation management is just one … Continue reading Social Listening Guide: 8 Ways Companies Can Use Social Data
Matt James October 21, 2021 Software as a service (SaaS) solutions are one of the fastest-growing segments in the technology industry, which comes as no surprise given the amazing benefits that some of these forward-thinking businesses provide to their clients. For the most part, SaaS companies are typically subscription-based and are centrally located on remote … Continue reading Invaluable Lessons From the Best Category-Defining SaaS Companies
Vikas Kalwani September 20, 2021 Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why … Continue reading Comparing Online Marketing Tactics for Local and International Companies
Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021
Lovepreet Dhaliwal August 10, 2021 As humans, we loathe the unknown and feel an inner urge to explain, imagine, and predict. In business, accurate forecasts often present the difference between achieving success and struggling to stay afloat. After a year plagued with the pandemic, societal upheavals, and economic crisis, it might seem nearly impossible to … Continue reading 5 Reasons Why Successful Companies Invest in HR Technology in 2021
Grace Lau July 27, 2021 If you have data about your European customers, employees, or suppliers, you need to become GDPR compliant. Or you could be at risk of being fined up to €20 million. This article will explain what GDPR is, why companies are struggling to comply, and how to become compliant. What is … Continue reading Why Companies Are Struggling With Becoming GDPR Compliant
Josh Millet July 19, 2021 During a disaster as vast and destructive as COVID-19, most of the headlines are all about “disruption.” And rightfully so: the pandemic upended our lives in countless ways, from how and where we work to how we communicate. But there are also many ways COVID-19 demonstrated that the status quo … Continue reading How Video Interviews Can Help Companies Hire More Quickly and Effectively
Revanth Periyasamy July 15, 2021 Learning & Development (L&D), often called training and development, forms a major part of your talent management strategy and is designed to align group and individual goals with the organization’s overall vision. Training and Development help employees build their skills and perform well in existing roles. The shift towards a … Continue reading Where Companies Go Wrong With Training and Development
