by Juliet Carnoy Follow @pixleeOctober 22, 2016 Our brain processes images sixty thousand times faster than it processes text. For marketers looking to make sure that their message resonates with potential customers, this means that visual communication is often more effective than the written word. Across marketing channels such as websites, email, SEM, and social … Continue reading How a Visual Commerce Platform Helps Visual Marketing
As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales. Wayne St. Amand on October 5, 2016 When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep … Continue reading How Pinterest is cracking the social commerce code
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
by Jack Loechner, Staff Writer @mp_research, August 9, 2016 According to a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study finds that consumers … Continue reading The Digital Commerce Landscape
August 3, 2016 Your Facebook page just hit 50,000 likes and your average likes per Instagram post is trending steadily in the thousands. As an eCommerce company, this is probably a social media milestone worth celebrating. Greater reach means more opportunities to drive consumers to transact through social commerce. Online stores with a social presence … Continue reading 3 Ways You Can Make Social Commerce Work for Your Business
by Samantha Carr July 18, 2016July 18, 2016 Mobile commerce (also known as m-commerce) offers the convenience, speed, and flexibility that can be considerable advantages in the manufacturing and distribution industries. The ability to transact anywhere––whether it’s on the shop floor, in the stock room, or on the go––can mean increased order volume and more … Continue reading Mobile Commerce Features You Definitely Need
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers. Jason Warnock on June 21, 2016 Multi-channel. Big data. Personalization. These are just some of the words that have been used to describe best practices for … Continue reading Secrets for digital commerce success in 2016
by Shanelle Mullin June 16, 2016June 16, 2016 Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social … Continue reading Social Commerce: What It Is, What It Isn’t and Why You Should Care
by Monica Orrigo June 17, 2016June 17, 2016 The pressure on suppliers to adapt to B2B mobile buyer habits is growing. Mobile now accounts for almost 30% of B2B eCommerce sales and, with general mobile usage now outpacing that of desktop, that figure is only set to grow. More than ever, it’s vital that suppliers … Continue reading 4 Ways Mobile Commerce Technology is Shaping B2B eCommerce
by Monica Orrigo April 30, 2016April 30, 2016 Mobile commerce posted astounding growth rates in 2015. A recent Forrester Research survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year. This trend is likely to continue in 2016 and beyond. In fact, … Continue reading Mobile Commerce Growth Is Outpacing Desktop eCommerce
