by Jack Loechner, Staff Writer @mp_research, August 9, 2016 According to a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study finds that consumers … Continue reading The Digital Commerce Landscape
Tag Archives: Commerce
3 Ways You Can Make Social Commerce Work for Your Business
August 3, 2016 Your Facebook page just hit 50,000 likes and your average likes per Instagram post is trending steadily in the thousands. As an eCommerce company, this is probably a social media milestone worth celebrating. Greater reach means more opportunities to drive consumers to transact through social commerce. Online stores with a social presence … Continue reading 3 Ways You Can Make Social Commerce Work for Your Business
Mobile Commerce Features You Definitely Need
by Samantha Carr July 18, 2016July 18, 2016 Mobile commerce (also known as m-commerce) offers the convenience, speed, and flexibility that can be considerable advantages in the manufacturing and distribution industries. The ability to transact anywhere––whether it’s on the shop floor, in the stock room, or on the go––can mean increased order volume and more … Continue reading Mobile Commerce Features You Definitely Need
Secrets for digital commerce success in 2016
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers. Jason Warnock on June 21, 2016 Multi-channel. Big data. Personalization. These are just some of the words that have been used to describe best practices for … Continue reading Secrets for digital commerce success in 2016
Social Commerce: What It Is, What It Isn’t and Why You Should Care
by Shanelle Mullin June 16, 2016June 16, 2016 Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social … Continue reading Social Commerce: What It Is, What It Isn’t and Why You Should Care
4 Ways Mobile Commerce Technology is Shaping B2B eCommerce
by Monica Orrigo June 17, 2016June 17, 2016 The pressure on suppliers to adapt to B2B mobile buyer habits is growing. Mobile now accounts for almost 30% of B2B eCommerce sales and, with general mobile usage now outpacing that of desktop, that figure is only set to grow. More than ever, it’s vital that suppliers … Continue reading 4 Ways Mobile Commerce Technology is Shaping B2B eCommerce
Mobile Commerce Growth Is Outpacing Desktop eCommerce
by Monica Orrigo April 30, 2016April 30, 2016 Mobile commerce posted astounding growth rates in 2015. A recent Forrester Research survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year. This trend is likely to continue in 2016 and beyond. In fact, … Continue reading Mobile Commerce Growth Is Outpacing Desktop eCommerce
Making Payments Easy is the Key to Mobile Commerce in 2016
by Ian Jindal March 13, 2016 Follow @ianjindalMarch 13, 2016 In the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite these positive figures, m-commerce is being hindered by the inherent limitations of mobile devices. Lengthy and complicated checkout processes make m-commerce less user … Continue reading Making Payments Easy is the Key to Mobile Commerce in 2016
4 Questions Before Choosing a Visual Commerce Platform
by Stacy Goodman February 8, 2016 Follow @StacyGoodrunFebruary 8, 2016 Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is … Continue reading 4 Questions Before Choosing a Visual Commerce Platform
How 3 Facebook Changes will Affect Customer Service and Social Commerce
by Ty Rothstein January 8, 2016 Follow @https://twitter.com/AmitiRothsteinJanuary 8, 2016 Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social … Continue reading How 3 Facebook Changes will Affect Customer Service and Social Commerce