by Warren Knight December 2, 2015 Follow @warrenknightDecember 2, 2015 Social shopping is expected to hit an all time high as we approach Christmas time. I have discussed the phrase “Social Commerce” in various online articles but only now, does it really mean more than ever. Matt from Digital Third Coast reached out to me, … Continue reading Ecommerce + Social Media = Social Commerce [Infographic]
by Stacy Goodman November 17, 2015 Follow @StacyGoodrunNovember 17, 2015 It wasn’t long ago that I was sitting where you are now – a frazzled digital marketer ferreting out new channels, innovative technologies, and first-to-market trends. Like you, my days were dictated by brainstorms and status meetings. I was a slave to vanity metrics (they … Continue reading Top 10 Visual Commerce Trends For 2016 [Infographic]
Amanda McGuinnessSeptember 16, 2015 For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose between going to the grocery store or getting that drink with your co-workers. … Continue reading The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores
Amazingly, one in five calls are abandoned by consumers due to hold times or other issues tied to poor phone customer service practices. Greg Sterling on July 31, 2015 A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues … Continue reading Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually
Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product. Greg Finn on July 16, 2015 Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According … Continue reading Commerce Is Coming: Facebook To Test Shopping Within Pages
Juliet CarnoyJune 3, 2015 What is Social Commerce? There’s a lot of buzz and conversation around how to best derive value from social media. With social commerce, brands can create significant and measurable return on investment from their customers’ social engagement. To put it simply, social commerce is an online marketing model that helps brands … Continue reading Making the Case for Social Commerce
Ian JindalFebruary 18, 2015 With 36 million social media users in the UK alone, social is going to be one of the biggest drivers of ecommerce in 2015. Facebook is still one of the most popular social media platforms with a staggering 31 million users and Twitter boasts 15 million users, showcasing the huge possibilities … Continue reading From Social Media to Social Commerce
Brad SwezeyFebruary 3, 2015 I am often asked by new small businesses whether they should join the local Chamber of Commerce. With tight start-up budgets, they are concerned with watching every penny and do not want to waste it. When they ask me that question, I often respond with a question of my own: … Continue reading Should You Join the Local Chamber of Commerce?
Social trend of the week: clicking on “Buy” buttons. While it’s tempting to just leave it at that, I suppose people who read this might like a little context. Fortunately there are actually boatloads of it, as both Facebook and Twitter made it clear this week they are getting much more aggressive about turning their … Continue reading Let The Follower Beware: Facebook And Twitter Get Serious About Commerce
